Transactional emails – how can GetResponse help?


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The ability to choose the right time and offer the client suitable content is the key to a successful business. This is especially important when it comes to e-commerce.That is why, GetResponse has developed a completely new solution. Meet: transactional letters – the newest feature designed for clients of GetResponse Enterprise.

Now, using only one platform , you can send marketing and transactional letters, such as: order confirmation and payment, notifications and other important letters that your customers are waiting for. You take care of your customers, create strong relationships and increase sales, and all that, using only one platform.

So, what are transactional letters and why are they so important in business?

Transactional Emails – Personalization in Email Marketing

Transactional emails are emails that are automatically sent to users in response after any interaction with the site, for example: performed a specific action, opened an Email, etc.

As a rule, such letters can be addressed to any client groups, for example, subscribers, existing or potential clients. The action or inaction of such clients is the beginning of a chain of transactional letters.

So, if you:

  • sell online services or products and want to send emails based on your customers’ behavior;
  • own an online platform or SaaS solution and want to actively engage your users;
  • own a booking site and want to deliver tickets, confirm orders or send travel information;
  • own the application and wish to inform and engage users;
  • engage in another type of business where you need to send messages automatically and in a timely manner;

in these cases, transactional letters are exactly the tool you need.

Varieties of transactional letters

You may be familiar with many types of transactional letters, because you receive them almost daily. But I am sure that there are such species with which you have not yet met.

Varieties of transactional letters:

  • when creating and managing an account to:
    – identification;
    – authorization;
    – changes in activity;
    – reminders of expiration;
    – confirmation of the upgrade;
    – password recovery;
    – privacy policy updates;
    – confirm deletion;
    – subscription notifications (for example, double confirmation).
  • when paying in order to:
    – notifications about the expiration of the card;
    – notification of unsuccessful payment;
    – Notice of unpaid invoice;
    – new account notifications;
    – notification of receipt of funds;
    – confirmation of receipt of the return;
    – confirmation of renewal.
  • in online transactions and purchases in order to:
    – reminders of the abandoned basket or viewed products;
    – delivery notifications;
    – order confirmation and / or payment;
    – reminders (for example, about the expiration of discounts);
    – conducting a survey after completion of the purchase;
    – product recommendations;
    – send confirmation;
    – welcome new customers;
    – update the wish list (wishlist).
  • notice letters to:
    – notify the user in a situation when his activity has changed;
    – remind about events or invite to take part;
    – Notify about the subscription;
    – confirm the creation of the task;
    – Thank you with the help of a thank-you letter, for example, for participating in a survey.

Do not limit yourself to certain types of letters, just determine which actions are important in your business and which ones you should focus on.

Why send transactional letters?

Transactional messages have high potential because these emails contain the right content and are sent at the right time. You send individual messages in response after performing certain actions, and the target audience receives them at the most appropriate moment. Imagine a user who constantly checks mail and is awaiting confirmation of the successful completion of a specific action.

Regardless of whether he expects to see information about a successful payment or about recovering a password, your client is waiting for your letters and checking the mailbox. And since transactional letters are sent taking into account individual actions, such messages have a high rate of discoverability.

An additional advantage of transactional writing is that the user is involved in this process, and thus improves the overall rate of deliverability.

How can GetResponse help?

Transactional letters are new features and are included in the Enterprise tariff. More information about the Enterprise tariff can be found at this link .

In order to start sending transactional messages, you can use the SMTP or API integration and connect your current CMS or e-commerce platform.

Note that using GetResponse, you can only send transactional letters. In order to create letters, you must use the letter templates that are available on your platform or CMS, or use your own text or HTML message.

If you want to start sending transactional letters to GetResponse, simply contact your account manager or a company representative.

Transactional letters. Examples

Below we present a compilation of examples of transactional letters prepared by us.

Transaction Letter of Appreciation for the BitDegree Company Subscription

Email confirming booking with Airbnb

MVMT transactional thank-you letter for purchase

Letter confirming the shipment of goods

Transactional email CodeCademy, confirming the change in user activity

What do you think?

And what do you think about our new product? When do you send these letters?Share in the comments!

 


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