– Hey, this is JB with Marketing 360. Welcome to Webinar Wednesday here. In this live session we’re gonna be walking through SEO Monster Pages. SEO Monster Pages are pages that rank highly on your website for very competitive keywords, short tail keywords that are difficult to rank highly for on Google. An SEO Monster Page is a page built specifically to rank high for short tail competitive keywords.
And so we have an infographic that we put together here that’s gonna help illustrate this and walk you through the anatomy of an SEO Monster Page and how to construct that page so that it can rank high on Google, then we’re gonna take a look at a real life example, one of the pages on our website. And then we’re gonna take a look at a couple other examples of how you can help really enforce the power of this page so it does rank high on Google. So I’m gonna go back over here to the infographic and help break this thing down. So what you’re looking at here is several things, but let’s start right here in the middle. This plant graphic here, this is representing that Monster Page. So this is one page on your website that’s optimized specifically for a term that is competitive and typically short tail. It’s basically a term that’s hard to rank for on Google. This is a page dedicated to that. And so when you look over here, SEO Monster Page, you can see that again, it’s optimized for the most competitive short tail keyword on your website.
Once you build a Monster Page for this short tail keyword, you can of course build another Monster Page for another keyword, your website doesn’t need to have just one of these, it can have many of these. But what we’re breaking down is the example of just one here. And so what is an SEO Monster Page? Well it’s the perfectly optimized SEO page at the end of the day, and so there’s a number of things here with regards to SEO that you wanna focus on, and make sure that page is fully optimized. So let’s take a look and break that down. First off, the keyword’s in the url.
So what that means, if we go over here to our real life example here, I’m gonna get out of full screen mode here so we can see the url. Up here in the url you can see that the keyword remarketing software and retargeting ads is in that url. And so that is the url component of this that you wanna focus on for this aspect. Keyword in the url. In this case, retargeting software and remarketing ads is essentially the keywords that we’re focusing on on this Monster Page. Those are competitive keywords when you’re talking about remarketing software, highly competitive, and so we have a dedicated Monster Page for that. Now you see keyword in the title. That’s gonna be the title tag of the actual page.
And so when we go back over here to this particular page, again I’m gonna pop out of full screen mode, take a look at the title tag here. You can see in the title tag we have retargeting ads and remarketing software, those keywords both live within the title of this page, and so that’s good. Come back over here, keyword in the h1 heading. And so perfect, let’s go ahead and take a look at the example page again. You can see keyword here in the h1 heading is retargeting ads, you can see the sub heading here, which is also an h2 heading, has retargeting as well. And as I scroll down the page you can see there’s actually remarketing in multiple headings, if I come here, I can see remarketing software in that heading. One thing to note here, this says h1 heading. Google doesn’t actually really care too much if it’s an h1, h2, h3, as long as there’s a heading on your page and the keyword’s in it, that’s gonna be pretty effective.
Okay, keyword in the content. That just means the keyword’s integrated into the actual content of the page, so as I scroll over here, you can see I’m in the keyword is integrated into the content of the page in several places, and so that’s good. Now one thing you want to keep in mind here is don’t be spammy. You’re gonna want to make sure that they keyword’s integrated into the content, but it’s in a natural way with regards to how you’re delivering the content, your writing style, it needs to be friendly to the reader. If it feels forced and it feels spammy, it’s not gonna help, it actually could hurt the rankings in the page. Another rule of thumb here is you wanna stay in the 1% area of content overall. So if you have 100 keywords on the page, really only one of those you’d wanna have as the keyword you’re optimizing for. And so if you have 2000 words on the page, you can integrate that in more times, 20 something times, then you’re gonna be okay.
Don’t overdo it, though, and again, just write naturally. If you’re writing about that topic you’re gonna naturally work it into the content whether you like it or not, that’s how you should be thinking about it, don’t think about forcing it. Strong design, beautified. So when I come over here, Google algorithm it knows if the page is designed well, if it looks good, if it’s user friendly, and if it loads well on mobile. So make sure your site’s mobile friendly, it looks good, feels good, it’s just an appealing page to look at to the eye, and that’s gonna help you with regards to rankings. Relevant call to action. Relevant call to action is important because you just need to be relevant to the page. And so here you can see the whole page is really dedicated to talking about remarketing software, retargeting, it’s asking, the call to action here is plans and pricing so that you can get plans and pricing with regards to retargeting software and remarketing, so it’s obviously relevant to the topic here. Relevant video on the page.
Relevant video on the page is important, video is king these days with regards to content, so you want to have video on your site. You can see here there’s a watch video button right there, which will break down this retargeting ad software and how it works, and so it’s super relevant to the page, it’s good rich media content on the page. That’s gonna help the page rank better. Relevant blog posts. Relevant blog posts is huge. So if you scroll down to the bottom of this page here, you’ll see we have this section here related articles from our blog, and you’ll notice that it’s dynamically pulling in recent articles that involve content related to retargeting ads and remarketing software. And so this is pulling in relevant blogs automatically and dynamically into this page whenever we do a blog post within our blog around these topics. This keeps the page super relevant and fresh right? So now every time Google comes and crawls this page, it’s saying there is new content, maybe this article wasn’t there last time it crawled the page, now it is. This is additional value ad, relevant content to the topic, Google likes that.
Every day you don’t update your page it’s becoming less relevant in Google’s eyes, and just like anything, if something isn’t updated or touched for a long time, it starts to deteriorate and so Google is assuming if you haven’t updated this page for some time, it’s less relevant and it’s gonna try to rank pages that are more recently updated above you because those would be considered more relevant. So it’s important to constantly update your page, don’t just set it and forget it. One easy way to automate this is to pull in recent articles like we’ve done here, where you don’t need to lift a finger, but that page is constantly being updated with relevant and new content. So that’s gonna help you rank a lot higher. Paid and social traffic. We drive a tremendous amount of paid and social traffic to this particular page, so this page just isn’t getting traffic organically from Google rankings, it’s also getting traffic sent via paid ads from social media, organic campaigns on social media, from retargeting campaigns from paid search campaigns.
And so there’s traffic being driven to this page from multiple sources. This is telling Google this page is relevant and it’s active and people are looking at it every day and so it must be good, and so let’s rank it high. Internal links to the page. Internal links to the page means that other pages, in particular supporting pages, are linking to this page. So one easy way of accomplishing that is putting blog articles out on a frequent basis that include links back to this page. So it makes perfect sense right? All these blogs involve the topic of retargeting ads and remarketing software and therefore it would make sense inside of those particular blogs and stories to have a small link to link back for more information about those programs, which would of course link to this Monster Page.
So this Monster Page is receiving a constant influx of inbound links to this page that are building really a site architecture for this page that’s basically telling Google that there’s multiple votes for this page. The pages on this site are all pointing to this page for this topic, so this is the most important page on the site with regards to this topic, and therefore it should rank it higher. You can see link and main navigation is important on a Monster Page. Of course when you look on our site here, we have a link right there in our main navigation under marketing platform, you have retargeting ads. That’s gonna be more impactful than if I scroll down here seeing a footer link for retargeting, which we have right there, retargeting ads, there’s a footer link there. But Google’s smart enough to know that a footer link is not as valuable as a link in the main navigation.
So for your Monster Pages it’s important to put a link in the main navigation, which is like the most important vote of all in Google’s eyes, and so it’s declaring that page on your site to be important, and so it’s gonna help it rank higher. So that’s the anatomy of a Monster Page, now let’s look at some of these supporting pages. So when you look down here into the root system of this page, you can see this page is supported by multiple pages. So all these little green dots down here on the root system really illustrate other pages on the website that are supporting content to this Monster Page that are linking to it. And so the way you want to think about these is that Monster Pages optimize for the most competitive short tail keywords here. The supporting pages down here in the root system, these are optimized for long tail keywords that support the main short tail keyword. So in other words, these would be more long tail phrases that are relevant to this short tail phrase that support it.
And so what this is is essentially, most of the time this is gonna be through supporting blog articles that link back to this main page, right? So we just took a look at that, we had down here our relevant blog articles right here, and these are all long tail keywords, essentially the titles of these articles are long tail keywords that people are actually searching, so it’s optimized for that. It’s not as competitive because it’s a long tail keyword so this article by itself could probably rank high on Google as well.
But then within this long tail phrase you also have the short tail keywords like retargeting ads, remarketing software, which are all being linked to this Monster Page. So when we go back over here, you can see there’s a constant influx and building process of supporting content for the short tail keyword in this Monster Page. All of these individual articles can rank in and of themselves for those long tail phrases and terms. But they also link and support this short tail phrase and term, so that this Monster Page really can rank high over time and have huge value, right? Because it’s interconnected to all these other supporting topics, so Google could look at this Monster Page really as the one stop shop, most valuable page in the world on the internet for that topic and therefore what is it gonna do? It’s gonna obviously rank it high above other pages. So down here we also touched on these things already, a link in the main navigation, we already touched on that, that’s good, and then off site links to that page are important too.
So let’s go ahead and take a look at an example of that. So for this particular page I’m gonna go ahead and toggle over a couple windows. We have this video on our website and you can see the description in this video. This video is talking about how to rank high on Google, keywords for landing pages on your site. And you can see here on the description it’s actually linking to that page, to the Monster Page. So this is an off site link from a relevant source like YouTube that is linking back to that Monster Page as well. So when I toggle back over here to the infographic, all these little green dots aren’t necessarily pages on your website, they can also be pages on social channels and other news sources that link back to this Monster Page too, further supporting that content and really voting for that page in Google’s eyes.
Now this little blurb over here, we touched on this a little bit but with regards to our NLA program, it’s a credit based system, so what we talk about is constantly watering the Monster Page with NLA credits which, in other words, just means constantly working on the page, constantly optimizing it, constantly adding content to it. The page as it gets old, it falls in rankings and we already talked about that. And so one way we recommend doing this is just constantly building additional supporting content that links to the page, and making sure that your recent blog articles dynamically pull into this page so that page is fresh every time Google crawls the page.
So always be watering this with SEO work and content creation and that page will continually stay ranking high. And finally if you do all of these things right, you’re going to have Google shine light on this page. And so what does that mean? That means Google is going to rank it higher. It shines light on it by ranking it higher, right? More people see it. And so some things to keep in mind here, white hat tactics. Never do anything black hat, never try to cheat the system. Google will eventually get you, your page will be basically blacklisted, it will fall. Black hat tactics don’t work. They may work temporarily but they don’t work long term. Always do what’s right, which is build a page with valuable content, there’s not a lot of fluff, there’s a lot of meat on the bone. If somebody wants information about that topic, they should be able to point to that page and really find the information that they’re looking for and see tremendous value in the page.
If you do those things right, Google’s gonna always shine light on that page, it’s gonna rank high. Fresh and relevant content on a constant basis is important and we talked about that. Content needs to look good, which we talked about, traffic from many sources. And so these pieces here as well as the full anatomy of the SEO Monster Page, building the supporting content, constantly watering it with new and constant SEO work and content creation, is going to make the page most valuable in Google’s eyes, make it rank high. So let’s take a look at this. So we have our page here on our site. If I toggle over to Google, look at remarketing software there, which was the Monster keyword we were after, you can see here our page is ranking number one.
Marketing 360, there’s the page we were just looking at, number one ranking organically. Of course we’re also running an ad here. So in this scenario when somebody searches this, we have two listings really above the fold on the first page of Google, whether you’re looking on your mobile phone or you’re looking on the desktop, that’s hugely valuable, right? The best real estate these days is digital real estate, so where do you rank for your most important keywords, and if you’re ranking twice above the fold, somebody doesn’t even need to scroll down to see two listings, you’re gonna get a tremendous amount of sales. And so it all starts from building out a great Monster Page here, this is not just a great page to rank high organically, it also becomes a tremendously valuable landing page for your paid search ads.
And so it’s synergistic, it’s a win-win, it’s highly valuable. So if you have any questions, guys, please leave a comment, like the video, share it if you like the content here, follow us for more content like this in the future. If you have ideas for content you’d like us to cover in the future, please leave a comment for that as well. We’re always looking for new topic ideas. Thanks for your time today, and happy SEO. Thanks. .
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