You’re sending emails to people they’re opening them but no one’s clicking through back to your site what should you do hey everyone i’m neil patel and today i’m gonna teach you how to increase your email click-through rate.
the first thing you need to do is tell a story stories go back thousands and thousands of years it’s engaging it’s the same reason why you watch soap operas or movies is because you’re engaged and hooked into the story
when you tell a story people are gonna be reading your whole email instead of just skimming it and they’re much more likely to click the second thing you want to do is include multiple links the more links you throw in there the more clicks you’re gonna get now of course if you start including 1020 links you’re probably going to end up in people spam folder but you should include 2 to 3 links
when you include 2 to 3 links there’s a higher probability that someone’s gonna click on at least one of them and last but not least the anchor text of the link that you’re using should be casual
if you end up using an anchor text as a title of your webpage very few people are gonna click through but if your anchor text of the link in your email is something like follow these tips learn more here or follow these strategies people are much more likely to click through because they know it’s benefit driven follow those 3 tips you’ll get more clicks and people will end up going to your website and hopefully they’ll convert into leads or sales you
As found on Youtube