7 STEPS TO START EMAIL MARKETING FOR BEGINNERSApril 23, 2020
- How to start email marketing. Today we’re gonna talk about the seven steps that you need, it’s just seven quick steps on how to start email marketing and building your email list. Roberto I have social media I built up this audience, why do I need to do email marketing? Why do I need a list? That’s for old people. No, no, no, no, you can’t necessarily rely on those pesky algorithms, you don’t have direct access to your audience, you don’t own the relationship with them until you have an email list.
So we’re gonna go through the seven steps you need so you can get started and so that you will thank me later. Let’s get into it. Hey everybody, this is Roberto Blake helping you create something awesome today. Welcome back to the channel. For the new people here, welcome. My name’s Roberto Blake. I’m a creative entrepreneur, a public speaker, I’m a YouTube certified marketer, and today we’re not gonna talk about YouTube. We’re gonna talk about a different type of subscriber base, we’re gonna talk about how to get email subscribers and how to start doing email marketing. Seven steps, let’s go. The first thing you need to do when it comes to email marketing is you need to pick an email marketing platform. There are two I’m gonna recommend that I’m very familiar with. I’ve used about maybe five different email marketing platforms in the past. I’m gonna recommend you use ConvertKit, that’s what I’ve actually moved over to and what I’ve set up. I’ve very happy with it. I moved from Mailchimp, which is free if you wanna get started there.
Let’s say you might be somebody who’s on a very tight budget or you’re just focused really on reaching your social media audience only and it’s not a lot of people you intend to sign up, then I would use Mailchimp. But if you want long term to do the best with your email marketing, I’m gonna recommend ConvertKit and I switched over to it completely for not only my news letter now but also for my business stuff.
So I’m gonna recommend those two options. Links of course will be in the description below. And yes, those are affiliate links that does help support the channel. Big fan of transparency. So you have your email marketing platform. I’m gonna do some tutorials on how to set those kind of things up and how to use them. Those’ll be dedicated tutorials here on the channel. But they have a lot of great resources for both Mailchimp and ConvertKit and they’re actually really easy to use and figure out, so I’m gonna probably link down to some knowledge based articles for you guys in the description down below, check that out. The next thing you’re gonna need is to set up your own website. Now hopefully you’ve been watchin’ my videos about why you can’t rely on social media alone, you need your own website and your own domain name.
If you don’t like to code, I’m gonna link you down to Wix. You can use whatever you want. You can use Wix, Squarespace, we also have a discount for this community, it’s not a sponsored thing, but we have a huge discount from our friends at Bluehost, so you can go to that link down below, or you can go to robertoblake.com/bluehost and get a massive discount. Now having your own website and your domain name is gonna be important for a couple of reasons. One, you’re gonna want to have that professional website name and email address for doing business anyway, it’s gonna really help you. But also when it comes to these emails, you’re gonna be able to set up who you want the email replies to go to, so you could set up a very specific email address for that, so that your regular email address and inbox isn’t flooded with a lot of replies or the auto replies and things of that nature.
You also can set up where this is coming from so that they know that it’s you specifically, and so they feel comfortable with that. You’re gonna wanna ask your subscribers to add your email to their white list or to their contacts so you don’t go to spam. I think that’s very important. But let’s move on to number three here. Number three is gonna be you setting up your main email list. Now the reason I like ConvertKit a lot better than Mailchimp was with Mail chimp I had multiple lists and I might end up having, once you’re in the paid tier, being charged for somebody being on more than one list. With ConvertKit one email is one email and then you can go into segments and categories of who you wanna send your emails to, so that’s more accurate. From a business stand point this is really helpful for me because I can tag and segment people in my email list based on what products they bought, or how they signed up, or what the freebie or gift that they wanted was, so that I kind of know how to target them.
And then I can do advanced automations. And the advanced automations were the big reason for me to move over to ConvertKit and why I like it better, in addition to not being double charged for individual email signups ’cause you get charged based on how big your list is. So that was very appealing to me and with creating your main email list, for a lot of you this is gonna be tied to whatever your main gift or freebie is. For me it’s just a community newsletter. So in fact actually if you go to robertoblake.com/newsletter, you get my free gift, it’s my free ebook about personal branding, and by the way, I’m planning an update to that ebook, kind of a version two, so if you do sign up don’t be surprised if later you’re getting version two instead of the current one. I’m gonna get that to everybody on the list even if they got the old ebook, they’ll get the new one once that’s released. So again link’s down in the description for that, sign up to the community newsletter.
But the main list that you have is a great place to start. And then that leads us to number four, step number four in this process. For step number four you need that first welcome email, that first welcome email that they automatically get when they sign up. Now for me that’s gonna deliver you guys your free ebook. If you have a gmail account it’s probably gonna go to the Promotions tab, so I need to probably let people on the landing page know that.
But they get that free gift, they free download and in my case it’s an ebook. For some people it might be a checklist. For some people it might be a video download or an audio file. It’s just whatever you want. So you need to set up that first initial email and you’ll wanna give people kind of instructions and tell them what they can expect from being signed up on your email list, how often are you gonna notify them, what they’re getting into, or you might wanna offer them some additional free resources, or downloads or what have you.
You can also make this an email sequence where after that initial first email in a couple of days maybe they get a couple of more emails, maybe it’s a roundup of your best stuff. In the case of YouTubers it might be your most popular videos or a video that you’re really trying to get traction on or it might be some other offers that you have, or some merchandise or discounts, whatever you want. A lotta people actually use this for their merchandise and to do coupons for their audience. That’s another incentive for people to join your list. I’ll get into more on how to grow your list from zero to 10,000 in another video. Make sure you’re letting me know in the comments section if that’s something you’re interested in. I’d also love to know in the comment section if you do have an email list, how big is it, are you growing, do you want to try to get more people subscribed to your email list, ’cause I can give you some videos on that. So in step number five you actually will need to make the freebie for your audience.
This is something in email marketing that we call a lead magnet. Lead magnets are very important. They are how you capture people’s emails and how you entice them. I’m gonna do a whole dedicated video about making your first lead magnet and then different types of lead magnets that you can make a free ebook or checklist is usually the way to go. Some people use an info graphic. And like I said for some people it’s a free audio file or it could be access to a recorded video that you have unlisted, some people do that as far as a training or a webinar replay.
You can do whatever you like as your free giveaway offer. You just need to make sure you develop that upfront to help you grow your list. So for step number six what you’re gonna wanna do is you’re gonna wanna build the opt in forms for your email list, so that people can sign up and register. Usually on these opt in forms all you’ll need to get is their first name, maybe you want their last name, and their email address. Some people make it a little bit more elaborate than that just depending on what they’re trying to do or the reason for the opt in. For your main list try to keep it as simple and easy as possible to capture people’s emails and to make them feel comfortable with you. There are several types of opt in forms you can do. A lot of people on their website will embed a popup or an exit. I do this with a lot of my sales landing pages. I use that in combination with Kajabi and that’s the platform that I use for selling digital products like the YouTube starter kit, online courses like the Formula for Awesome Videos, or my One on One Coaching.
So if you’re in that kind of thing then you might have different marketing landing pages that you’re putting these opt in forms on or that might come in the form of popups on the website, really just depends. But you’re gonna wanna create these. They’re really easy to do especially in ConvertKit. You could also use another tool called Leadpages that does it very well. Would highly recommend that. Again links for all of the resources are gonna be in the description down below. I’m also gonna link to a few books that I think can help you with online marketing and so those’ll be extra resources, while I put together more tutorials for you.
And finally step number seven. Step number seven is you need to make and plan content for your audience, just like you would with any other content platform, whether it was YouTube, your blog, your podcast. You need to know what you’re gonna update your audience with, so I would recommend that you have a content strategy for your email marketing. Are you going to be giving them blog post like content? Is it going to be a roundup of your other content from around the web? What are you actually gonna do? Is it gonna be something that feels a little bit more personal or involved? I’ve been involving what I do with the newsletter that I’ve been doing for this community, which I’ve rebranded as the Awesome Creator Newsletter, and I really am proud of the direction that this has been going with being able to give people more tips and more advice, but also a roundup of some of my best content from around the web, whether it be podcasts, it’s a great way to feature podcasts that I’ve been a guest on and give more exposure to those interviews and to help those creators, especially since there’re a lot of smaller channels or smaller new podcasts that I do interviews for all the time, so that’s been really great to just get them a little bit more reach and traction.
I’ve also been able to give the audience discounts and coupons that are exclusive to the email marketing side of things with the newsletter community. So it’s a way to say thank you to people who are your most loyal people in your audience. And also it’s where I update people about what’s coming next, am I doing a speaking engagement somewhere, am I doing a workshop or an event, do I have a new product that’s coming out? And it’s also the place where I get feedback. My VIPs are the people who open the emails the most often, and I segment that list. And then I reach out to them when I wanna beta test a product, I offer them deeper discounts, and I also reach out to them to help me test things. So that’s just a thought of how you can use your email list and your newsletter to also improve your content and your relationship with your audience. So there you go, your seven steps to email marketing and getting started. A lot of you have requested a video like this. I wanna help you get your feet wet into email marketing.
Like I said I highly recommend that you check out ConvertKit and the other tools that I’ve mentioned in the description down below. They’re there to help you. You can use any resources you want. These methods do not rely on you using a specific platform, use what you’re comfortable with. But also if you do choose to use these tools I might be able to answer more of your questions or make specific tutorials based on my experience Question of the day. What is your biggest frustration with social media and its limitations? And I’m really curious about this one and why I’m gonna be advocating websites, and email marketing, and traditional marketing, and gorilla marketing, text messaging, print advertising, like print, yeah I have a video coming out about print, it’s not dead, it’s just evolving.
It might be undead, we’ll see. Anyway so answer the question of the day in the comment section. I’m really looking forward to hearing from you. Like this video if you like it. Don’t forget to subscribe. Check out the other awesome stuff on the channel. As always you guys, thanks so very much for watching and don’t forget, go out there and create something awesome today. Take care. .
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