Best 10 Free Email Marketing Tools for Shopify 2020

 

How to choose a service for sending letters

10 free mailing tools

Tilda How to choose a service for sending letters

Making a beautiful newsletter is easy now, for example, in Tilda’s email designer . But how to choose the service through which you send the newsletter? The number of programs is increasing every day. Everyone promises convenient features, and in fact they are asked to fill out banking information even for the trial version. And not the fact that the selected mail service is right for you.
The article contains 10 mailing list services that have free versions. The services have been tested by the Tilda Publishing team and are located in popularity according to the data from the website traffic analytics service SimilarWeb.

MailChimp

1. MailChimp

SimilarWeb audience – 42 million unique visitors per month Limitations of the free version: up to 2,000 subscribers, up to 12,000 letters per month
Interface and Support Language: English
Integration with external services: Tilda, Google, Facebook, Shopify. Full list . Also through the API.
Tilda compatibility: accounts are easy to link in Tilda settings
The most popular distribution service in the world – and therefore it is difficult to find an application that does not integrate with MailChimp.

Many templates, at the stage of layout you can see how your newsletter looks like in browsers and mobile applications. In the free version, statistics are available, it is possible to segment the audience by behavior – for example, who threw a basket, viewed, but did not buy or did not read the article to the end. There is a mobile application in which it is convenient to change something when there is no computer at hand. The free version has DKIM.
DKIM Email authentication method – guarantees email services that an email is sent from your domain. DKIM helps to make sure that the letter is really sent by the company, not scammers, and improves the delivery of letters.
Templates, preview for mobile devices, integration with Google Analytics, access of several users to the account.
High subscription cost (from $ 20 per month if the free version does not suit you) and an English-language interface.

MailChimp

2. SendPulse

SimilarWeb audience – 10 million unique visitors per month limitations of the free version: up to 2500 subscribers, up to 15,000 letters per month
Interface and Support Language: Russian
Integrations: Yandex. Cashier, Bitrix, AmoCRM, Zapier and other CRM and CMS; through the API
Tilda compatibility: through html code insertion
Simple and intuitive service for sending newsletters in Russian. The free tariff gives you the opportunity to try different functions – for example, auto-mail, push notifications or conduct A / B testing.

The advantage of SendPlus is the sending of letters through their SMTP server (it helps to increase the security of the distribution and its deliverability). The number of ready-made templates in the free version of SendPulse is limited, but it’s easy to insert the html mailing code on Tilda and send a beautiful newsletter. At the bottom there will be a small signature of the service, you can choose a signature design from several options.

The email newsletter is adapted for mobile devices, you can see in advance how it looks. There is a mobile application. Recently appeared integration with Yandex.Cash. You can associate a service with an online store and, for example, sew an instant payment in a letter.
Adaptability, preview on mobile devices, integration with many services.
At a free rate, you cannot use your domain to send newsletters. Integration with Google Analytics is available in the paid version.

SendPulse
SendPulse

3. SendSay

SimilarWeb audience – 2.9 million unique visitors per month limitations of the free version: up to 200 subscribers, up to 1000 letters per month
Interface and Support Language: Russian
Integrations: API
Tilda compatibility: through html code insertion
The free tariff includes all the features of the email newsletter service, but due to audience restrictions only very small companies (up to 200 subscribers) will be able to use it. Only two ready-made templates are available for free, you can create your own, as well as insert html code.

The interface is not easy to figure out – for example, it is not clear where to insert the html code. It turns out that you can add it immediately to the text of the email newsletter. There are A / B testing, triggers and customer base segmentation.

A good summary of statistics in the form of diagrams – in addition to standard openings and transitions, there is a click map, it is convenient to see who came from which device. DKIM is available only through a support call, which is inconvenient. SendSay does not substitute its signature at the end of the letter, which is not very important, but nice.
The service belongs to subscribe.ru, which is in the white lists of almost all mail services, so there is confidence that the letters will reach the addressee.
The limit on the number of subscribers, an incomprehensible interface and the need to go all the time to a PDF file with help.

SendSay

4. Sendinblue

SimilarWeb audience – 1.5 million unique visitors per month limitations of the free version: the number of subscribers is not limited, up to 9000 letters per month
Interface and Support Language: English
Integrations: PrestaShop, Shopify, Magento and others , the rest through the API
Tilda compatibility: through html code insertion
Convenient newsletter service with a clear interface. The main advantage of the free version is that there is no limit on the number of subscribers, unlike other email services. There are a lot of good templates in the mailing editor, you can embed your html code. The newsletter is adapted for various devices, in the editor you can see how the letter looks on a tablet or phone.

In the free tariff, you can connect your account with Google Analytics, in statistics, among other data, you can see the heat map and evaluate the behavior of the subscriber. There are triggers, automatic mailings, there is a mobile application. At the bottom of the letter will be a very neat SendInBlue logo.
No limit on the number of subscribers, intuitive interface, connection of Google Analytics.
The interface in English and the daily limit on sending letters is no more than 300 per day. No A / B testing.

5. Zoho Campaigns

SimilarWeb audience – 1.5 million unique visitors per month limitations of the free version: up to 2,000 subscribers, up to 12,000 letters per month
Interface and Support Language: English
Integrations: Dropbox, Shopify, Flickr and a huge number of other Zoho services , as well as API
Tilda compatibility: through html code insertion
The main advantage of the Zoho email newsletter service is its integration with all other Zoho services – CRM, Mail and others. You will have to pay for them separately. The interface is clear and convenient, the pre-moderation of newsletters is very fast. In the free tariff, you can add up to 5 users with admin rights to your account.

The newsletter functionality includes audience segmentation, autographs, adaptive design for various devices (with preview), more than 100 letter templates. What is important, there is a spam check and a high level of deliverability in the inbox. Of the other nice bonuses – a built-in manager of pending publications on social networks.
Integration with a large number of services, access of several users to an account, spam checking.
The interface and support in English, as well as the unsubscribe page (where the user goes to unsubscribe from the newsletter) are also in English.

6. BenchMark

SimilarWeb audience – 1.4 million unique visitors per monthLimitations of the free version: up to 2,000 subscribers, up to 14,000 letters per month
Interface and Support Language: English
Integrations: Facebook, Google, Zoho, PayPal, Zapier – more than 300 in total , the rest via API
Tilda compatibility: through html code insertion
The free version of the mailing list service has many good features – A / B testing for headers (you can test the rest in the paid version), deliverability in the Inbox folder, and not in spam, subscription forms, segmenting the audience, creating polls inside the email list and connecting Google Analytics The interface is simple and intuitive. There is a mobile application.

BenchMark has a nice editor with a large number of templates and a built-in photo editor – you can immediately edit images. In templates, there is an option to choose a different color palette. Convenient html editor in which the code is simply inserted.
Connecting Google Analytics, creating surveys, built-in photo editor.
Interface and support in English, some functions (full A / B testing and work with subscriber involvement) are available only in paid versions.

7. Vertical Response

SimilarWeb audience – 1 million unique visitors per month limitations of the free version: up to 300 contacts, up to 4000 letters per month
Interface and Support Language: English
Integrations: Zapier, Shopify and others , as well as API
Tilda compatibility: through html code insertion
A good email newsletter service with an average feature set in a free rate. The interface is not very modern, but understandable. In your account you can create a regular mailing list or an automated one, as well as publish a post on Facebook and Twitter.

There are letter templates, automatic posting on the social network, redirecting to the page of your site after filling out the form or unsubscribing from the mailing list. A fairly limited subscriber base, although this might be enough for someone.
A large number of ready-made integrations with services, the ability to publish on Facebook and Twitter.
There is no integration with analytics systems, A / B testing, click maps and previews on different devices. No spam check. In the free tariff, technical support is carried out only through mail-in English.

8. UniSender

SimilarWeb audience – 650 thousand unique visitors per month limitations of the free version: up to 100 subscribers, up to 1500 letters per month
Interface and support language: Russian, English, Italian
Integrations: Tilda, 1C-Bitrix, Megaplan, LP Generator, Zapier and others , as well as through the API
Tilda Compatibility: Accounts are easy to link in Tilda settings.
A Russian-language email newsletter service with good functionality at a free rate and a strict audience limit. The pricing policy is flexible, if you have more than 100 subscribers, but you rarely send letters, the price will be low (0.28 rubles / letter). Two editors have many ready-made templates, adaptive letters, the interface is easy to understand. Plus, there will be ready-made integration with many CMS, CRM and services, as well as connecting Google Analytics and Yandex.Metrics.

In the free tariff there is DKIM, which improves the delivery of letters. There is still audience segmentation, autographs, and access of several users to the account.
Simple and intuitive interface, many integrations with services, including with Tilda, access of several users to the account.
There is no mobile application, a very limited number of subscribers in the free version.

9. Coga System

SimilarWeb audience – 18,000 unique visitors per monthLimitations of the free version: up to 100 subscribers, up to 500 letters per month
Interface and Support Language: Russian
Integration: no
Tilda compatibility: through html code insertion
The interface of the Coga System email service is a thing of the past, but it’s very easy to figure it out. A campaign is created in a few understandable steps. At a free rate, you can run a regular mailing list or with A / B testing. There is an HTML editor where you can insert code from Tilda, there is a visual and simple text editor. You can select the language in the mailing template – Russian or English.

A basic report on opening and viewing is available, you can segment the audience and send automatic and trigger letters.

At a free rate, there is a very small subscriber base, so this option is suitable for small companies with no more than 100 customers.
A / B testing, the interface is easy to understand, you can choose the language of the distribution template.
Very small subscriber base. In general, there are no integrations with other services – and no information about this either on the site or in your personal account.

10. Mail 365

SimilarWeb audience – 8,000 unique visitors per monthLimitations of the free version: up to 2000 subscribers, the number of letters is not limited
Interface and Support Language: Russian
Integrations: 1C-Bitrix, InSales, Cs. Cart and others , the rest is through the API
Tilda compatibility: through html code insertion
The free tariff in Mail 365 has its limitations. Free newsletter can be sent only to those contacts that are collected using the service subscription forms. Each email requires confirmation by the subscriber. The creators of the mail service associate these measures with the fact that they want to be sure that users do not send spam. This option may be suitable for a company that does not yet have its own subscription base and which will only collect it.

Among the proposed integration platforms, the emphasis is on applications for stores, which indicates that the service is focused on online trading.
Letters are checked by “smart filters” for the correctness of the name, surname and gender of the subscriber. Errors are corrected automatically, for example, the service will correct a typo in the name “Adeksei” and understand that “Mary” is a feminine name.
The base of subscribers should be collected through the service subscription form, at a free tariff there is no access to the support service.