Simple Ways to Increase Facebook Followers and Likes in 2019

How to advance in Facebook: full step by step guide to the promotion of the page

1. Create an original cover and avatar

  • Static cover

The cover page is not only the face of the brand, but also an excellent platform for advertising. You can promote your products and services, invite subscribers to webinars and conferences, and much more. To understand how to make it right, look at the following example. Clicking on the cover on which the new book is advertised, we see its description and two links leading to Amazon, where you can buy it or read reviews.

Обложка страницы компании Convince and Convert

Convince and Convert

Please note: the links in the cover description are short. They were specially reduced using the bit.ly service so as not to insert huge sheets of five lines in length.

Another point worth paying attention to is the quality of the cover. As you can see, in the image above, there is not a single blurred pixel. To achieve the same result, you must use an image of at least 851 by 315 pixels in PNG format. But I recommend using larger images so that when opened on large monitors they are large and look good. For example, twice the recommended one – 1702 by 630 pixels. To understand how this works, look at the following examples.

This is what a small cover (851 by 315) looks like on a large screen with a resolution of 1920 by 1080 pixels:

По бокам много черного пространства. Картинка кажется маленькой

And this is what a large cover looks like (1702 at 630) on the same screen:

По бокам почти нет черного пространства. Картинка большая. Ее удобно разглядывать

  • Static avatar

Avatar size must be at least 170 by 170 pixels. But, as in the previous example, you can load a larger image so that when it opens it is larger and of higher quality.

На этом скриншоте открыт аватар размером 960 на 960 пикселей. Разрешение монитора 1366 на 768 пикселей

  • Linked avatar and cover

To quickly create original covers for your personal pages , use the timelinecoverbanner free online service. With it, you can create a seamless avatar and cover – they look pretty impressive. Especially if a person has not seen such a method before. This is done very simply: you click on the link indicated just above, click on the Upload Background button, select the desired image and press the Next Step button.

Создаем слитные аватар и обложку с помощью сервиса timelinecoverbanner

After that, one thing remains – download the avatar and cover and upload it to your page.

Скачиваем отдельно аватар и отдельно – обложку

Please note: this method is not suitable for company pages , since recently, avatars have been standing in their profiles separately from the cover:

Аватар – слева. Обложка – справа

  • Animated cover

At this time, animated Facebook covers can only be created on company pages . On the personal page, this feature is not yet available. The video should last from 20 to 90 seconds, and the size should be at least 820 x 312 pixels. Recommended size: 820 x 462 pixels. To make an animated cover, go to the profile of your company and click on the “Change cover” button (with the video icon) and select either Choose from videos or select “Upload photo / video”.

Choose from available videos or upload a new one. Wait until it is scrambled and click Next. Until you do, your cover will not change.

Я загрузила видео, но пока я не нажму на кнопку Next, моя обложка не изменится

By the way, the video goes without sound. Consider this when choosing a video for your cover.

See also: What should be the cover for Facebook: 7 practical recommendations

  • Animated avatar

Animated avatar can be made only on a personal page . To do this, you must use the Facebook application for iOS or Android . The algorithm of actions will be as follows (I explain on the example of Android):

1. Go to your profile and click on the avatar:

2. Select the command “Make a new video profile” or “Select a video profile”:

3. Click the “Use” button:

Анимированный аватар, созданный для моей личной страницы

An animated avatar created for my personal page.

2. Come up with a beautiful address.

So that in the future you will not have problems in promoting your page, immediately think up a beautiful and simple address to it. To do this, go to the “Information”. If you can not immediately come up with a good name, do not worry, at any time you can change the selected address.

3. Select the appropriate template.

Go to Facebook settings, go to the “Edit page” section and select the template that best suits you (“Services”, “Company”, “Platforms”, “Non-profit organization”, “Policies”, “Restaurants and cafes”, “ Shopping “or” Standard). If necessary, delete unnecessary tabs and change the order of the remaining tabs at your discretion. Here is how it is done on mobile:

But as on the desktop:

4. Install button

Once you have selected a template, a call-to-action button should appear on your page leading to your website or application. For example, in the “Services” template, the “Contact us” button is set by default. But it can be changed to any other. To do this, simply click on it and select the desired option from the list that opens.

For example, instead of the “Contact us” button, which leads to our contact page , I want to set the “Call” button so that a person can immediately call us from our Facebook office. Then I open the section “Contact us” and there choose the command “Call”.

Now smartphone users will be able to call your company with one touch. It is fast and convenient. Especially if your number is free:

All clicks on this button can be tracked in the “Statistics” section. You can also promote it as an advertising post.

Вы можете рекламировать свою кнопку и собирать по ней статистику

It will look like this:

5. Fill in all fields.

The more information you provide, the more professional and reliable your page will appear to consumers. Do not neglect this item. Tell all you can tell. In all the details and details. Add photos and videos. Fill out the services section if necessary. Ask at least a few of your customers to leave feedback about your company. If you do not have a website, but there is a group, you can enter the address of your group on Facebook in the “Website” line and thus link them together.

On the personal page, please indicate the position and place of work. This is necessary so that users can access your business page through your profile. To enter data about your place of work, go to the section “Work and Education” and start typing the name of your page until Facebook does not offer it for you to choose.

And do not forget to specify your other social networks so that users of mobile devices can immediately see them in your profile:

Please note: links do not need to write the full address of the page. Simply specify your nickname. To check whether the link is working or not, try clicking on it. If you give an error, it means that you have incorrectly entered your data.

6. Link your Instagram

If you have an Instagram page, link it to your Facebook business page. This will allow you to carry out advertising campaigns on Instagram (they are launched using the Facebook Ads Manager ), and also to collect accurate statistics on them.

See also: InstaGuide: the most detailed instructions for doing business in Instagram

7. Link your group and page

People may know about your group, but not be aware of the page, or vice versa. This will increase the reach and involvement of both sites. You can also manage a group, create publications, and communicate with participants both on your own behalf and on behalf of your page. And, if that, you can untie the group at any time.

If there is no “Groups” tab on the left, go to the settings and edit the page:

Click “Add tab” and select “Groups”, as it should be after adding:

Now this section has appeared on the page on the left. And then Facebook itself offers to create or link a group:

Выберете нужный вариант

Bind:

That’s all. Your group has been successfully linked to the page:

8. Invite people from your email contact list.

It doesn’t matter who these people will be – your customers, penpals or just passing acquaintances – invite them all to become followers of your page (if they refuse, that’s okay, you need to start somewhere). To do this, click on the button on which three dots are drawn, under the cover of your page, and select the command “Invite your friends from the contact list email. mail.

Нажимаем на кнопку с тремя точками и выбираем команду «Пригласите людей из списка контактов эл. почты»

After that, select the appropriate service (or download the list of emails from the .csv file) and click “Invite people from the contact list”.

Импорт email-адресов из почты в Facebook

Please note: this feature is currently not available for all pages . If you don’t have such a command when you click on a button with three dots, then it’s impossible on your page. And yet: this way of attracting new subscribers is very intrusive and can cause a negative reaction. If you are afraid of this, it is better to give it up.

9. Invite your friends to like your page.

When you are just starting to develop your Facebook page, you cannot neglect any of the methods that allow you to increase the number of likes. Invite your friends to mark your page as your favorite. To do this, click on the button with three dots under the cover of your page, select the command “Invite friends”, put a tick in front of “Send an invitation to Messenger” (so that the person received your message personally) and write an invitation that will not cause him negative. Do you publish cool content? Write about it. Do you want him to like the page in a friendly way, and then unsubscribe when you reach a real audience? So say, there is nothing wrong with that.

Кто-то проигнорирует ваше сообщение, кто-то вступит с вами в диалог, а кто-то молча лайкнет вашу страницу. Чем менее рекламно написано приглашение, тем лучше будут результаты

See also: SHOCK! Spamming will save Russian marketing

10. Send an invitation to each new friend.

Every time a new person is added to your friend, send him a message similar to the following: “Hello. Thank you for adding me as a friend. If you are interested in [insert your subject], join my page. Every day I publish there the most interesting and useful content on the topic. Here is the link – [link to your page]. Come on :).

11. Configure quick replies.

By clicking on the “Message” button, users can write private messages to your page. Often, many of them hang unnoticed until the moderator enters the page. To prevent this from happening, configure automatic replies. For example, you can write the following: “Thanks for writing to us. We will respond to you today. ” Then the user will not wait for a momentary response from you and will remain loyal to your company.

To set up an automatic response, go to the page settings and select the “Messaging” section.

Scroll down to the “Answers Assistant” heading and move the slider to “Yes”. If necessary, change the text of the standard message.

12. Link your Facebook page to JivoSite online chat

When you respond to user messages very quickly, Facebook assigns your business card to your page:

How to achieve this? In my opinion, one of the easiest ways is to link Facebook to the JivoSite online chat , so that all messages from Facebook come to the manager in a chat, and he can quickly respond to them. To connect the two services, go to the live site settings and add Facebook as a new channel.

After clicking on the button, you will be prompted to add a link to your page. After that, all messages from your Facebook users will come to your managers in the online chat.

See also: Case: how disabling active chat invitations reduced the number of our calls 12 times

13. Give a link to your page in the description of your other accounts in social networks

Make sure that the link starts with http: // or https: // (depending on which protocol is used on your site), otherwise it will not be possible to follow it.

We link to our Facebook page in quick links on our VK page.

14. Add a link to your page in the signature to the email

And let every person you write to see a link to your Facebook page. To do this in the mail “Yandex”, go to “Configure” – “Information about the sender.”

Enter the necessary information, format and save.

In much the same way, signatures are configured in all other mail services.

15. Publish chic content

Publishing quality content is the surest way to make your page popular. Announce your new materials from the blog, post high-quality infographics and videos, get interesting discussions. If you are experiencing a shortage of ideas, use our article ” 96 killer ideas for social networking content .”

16. Do it on a regular basis.

According to statistics, brands publishing content 1-2 times a day have 40% more involved users than those who publish posts once a week or even less.

17. Consider Facebook features.

Facebook is a content specific site. In the video below we talk about its four main features:

By the way, subscribe to our YouTube channel . Every day there are useful videos on internet marketing.

18. If you have an online store, add products

If you choose such a template, which has a “Store” tab, you have the opportunity to add your products to a page on Facebook and mark them in a publication. Let’s take a look at how this works on the example of the Golden Domes page.

If you click on the product, Facebook will offer to place an order on the website:

Any of the products can be added to publications. To do this, click on the appropriate button and post the entry:

As a result, it will look like this:

19. Track statistics

Study your target audience:

Track community growth:

See what type of content gets the most coverage and engagement:

  At what time the audience is most active:

Etc. Click on each of the tabs in the “Statistics” section. After studying this information, you will be able to create the highest quality content that will receive a wide coverage and be in demand from your users.

20. Use quality branded images.

Beautiful images with your company logo will help you create your own unique style and make your brand more professional and recognizable in the eyes of users.

Post from the official page of Visa

Please note: it is desirable that the images for posts were large – 1200 by 630 pixels for horizontal images and 1200 by 1200 for square. This size is needed so that users who use large screens are not inconvenienced. I already spoke about this at the very beginning of the article.

21. Highlight your very best publications.

Posts that have scored the most likes and reposts should be in the most visible place, so that those who have not yet viewed them do so at the earliest opportunity. To attach a post to the very top of the ribbon, click on the arrow in the upper right corner and select the “Attach at the top of the page” command.

22. Encourage users to like and share your posts.

There is no shame in asking users to like or share your post if it is really worth it. After all, you have spent the effort to write it, and you have every right to politely ask for this kind of gratitude.

See also: Calls to action: 170 templates for all occasions

23. Recommend your page in all social networks where you have subscribers

For example, make a post about why your VK followers should join your Facebook page. It is clear that since they read you “VKontakte”, most likely it’s more convenient for them, but you may be interested in a small part of the audience.

24. Promote your ezine page

If you are posting, tell your subscribers about your Facebook page and why they should subscribe to it. If you do not have a mailing list, immediately start collecting the database. You ignore one of the most powerful channels to attract traffic and leads .

25. Contact the admins of other publics on Facebook

And arrange co-marketing. Let them recommend your page to their subscribers, and you – theirs. The same can be done with the newsletter, if you have approximately the same number of subscribers, and with any other channels to attract traffic.

26. Add the Page plugin to your site.

“ Page ” is a plugin that allows your visitors to see your news feed directly from the pages of your site. It is very easy to install. All you need to do is: select the desired settings, copy the code and paste it into your website.

27. Use WordPress plugin for Lightbox

If your site is made on WordPress engine, then this plugin will be very useful for you. Facebook Page Promoter Lightbox is a pop-up window that calls you to like your Facebook page. It works as follows:

Плагин Facebook Page Promoter Lightbox

Плагин Facebook Page Promoter Lightbox

To run this plugin, you need to go into its settings and specify the following data there:

  1. Page ID – to find out, click on the question mark, enter the address of your page in the window that opens and press Fetch.
  2. After what time (in milliseconds) the pop-up will pop up.
  3. After how many days after closing the pop-up, it will again be shown to the user.
  4. Whether the window will close if the user clicks outside.
  5. On what pages it will appear.
Настройки плагина Facebook Page Promoter Lightbox

Настройки плагина Facebook Page Promoter Lightbox

28. Fix the Hello Bar panel at the very top of your site.

Hello Bar is a shareware service that can help you increase the number of likes of your articles. To do this, go to the main page of the service, click on the Create New button and select the goal Get Facebook Likes.

Наша цель – получать лайки от читателей нашего блога

Choose the color and size of the banner, the pages on which it will be displayed, write the text and click Save & Publish. After that, you will be prompted to insert the service code into your website template. Once you do this, the Hello Bar panel will work, and you will be able to track the statistics.

Призываем пользователей лайкать наши статьи

29. Mention other users.

When you mention people using the @ symbol, there is a high probability that your record will fall into their tape. Most Facebook users have this feature by default, and even if not the default, the person will look at your post and decide whether to publish it on their page or not. And if you decide to publish, you will receive the attention of its audience.

Меня упомянули в записи, и она тут же появилась на моей стене

 

30. Change likes to be able to participate in polls.

Use for this free service Facebook poll or shareware service Wishpond . Thanks to them, your users will be able to participate in the voting or look at its results only after they like it.

31. Hand out discounts for likes

Facebook Coupon App and Group Offers App will help you with this. The first allows you to create personal discount coupons that are activated using likes. And the second activates a discount after a certain number of people join a promotion. Both applications are paid, but there is a free trial period.

32. Offer quality content for likes

Use the method described at the very end of this article . Only instead of the “Tweet” button, set the “Like” button. This can be done using the Viral Lock service or Social Lock .

Пользователь твитнул статью и только потом получил доступ к желанному материалу. То же самое можно сделать и с «Фейсбуком»

33. Buy advertising

You can increase the reach of the audience with the help of advertising. Choose your best post, click on the “Lift publication” button, fill in the suggested fields and enjoy the result.

Настройка рекламы в Facebook

For more information on how to run ads on Facebook, you can read in our articles:

And about what results she can give you, read in one of the issues of our newsletter: Effective advertising on Facebook for only 500 rubles .

34. Upload photos from your fans

If you were at a thematic conference or meeting with fans and took a group picture there, put it on your Facebook page and check all the people who are present at it.

35. Comment on other people’s publications.

Leave helpful and thoughtful comments on other people’s publications. Try to make users want to view your profile and go to your brand page.

36. Write an article “10 reasons to like our Facebook page”

List all the reasons why users should like your page. Accompany each item with a screenshot proving your words. At the end of the material do not forget to give a link to your public and come up with a “catchy” call to action .

37. Write a guest post

But instead of a link to your site, ask the site owner to add a link to your Facebook page. If the site is popular enough, and its readers like the article, you can be sure that you will have a lot of transitions.

38. Hold a webinar

Webinars are one of the most effective ways to collect likes on Facebook, because you can verbally recommend your page to be loyal to your people (because they signed up for this webinar, which means they think you can learn something from you) and immediately give a link to it.

39. Make a live broadcast

If you have many subscribers, you can arrange a live broadcast from your personal account and in the process of this broadcast to encourage viewers to subscribe to your business page. To go live, click on the corresponding button in your profile:

Check out the picture and sound. If necessary, add a message to your users and, when everything is ready, click on the “Live” button.

До тех пор, пока вы не нажмете кнопку «В эфир», пользователи вас не увидят

When the broadcast is over, the video will automatically be saved in your profile and will hang there for the whole day. After this time has elapsed, it will be automatically deleted.

To prevent this from happening (after all, this is useful content, and you can still use it: for example, upload to YouTube or share it on other social networks), use the SaveFromNet service. Paste the link to your video into the search box of this service and click the Download button.

Сервис SaveFromNet

 SaveFromNet

To get a link to your post with a video, click on the date:

40. Promote your page on your market event

If you are an expert in your field, then you probably speak at industry conferences and seminars from time to time. Use this feature to the maximum. Make a beautiful pillar or print booklets with a description of your company and do not forget to add a link to your Facebook page there.

41. Hand out gifts to your fans that contain the address of your page.

T-shirts, caps, mugs, stickers – all of this can greatly assist you in promoting your brand on Facebook. Devoted users will gladly accept your gifts, and you, in turn, will improve your brand awareness (especially useful for local business).

Пример футболки с рекламой паблика

42. Tell about your page literally to everyone you meet.

Start the word of mouth radio. Let everyone know that your page is so great that you just can not subscribe to it. Just before you do this, be sure to make sure that this is true.

43. Bonus tip for those who have a sense of humor.

Use each of the 17 unusual offline methods described here in this article . Only instead of the address of the site everywhere insert the address of your page in Facebook.

How to increase the number of subscribers using Lookalike audience and E-mail marketing

Increase the number of subscribers in social networks now want everyone who does business.

Imagine that you have invested $ 3 million in advertisements on Facebook. Not in the house, not in the car, not even in the yacht.

Companies tend to grow at a tremendous rate, and investing such an amount ($ 3 million!), And sometimes more, on advertising on social networks has long been uncommon.

By the way, here’s more information on how much is advertising on Facebook?

But before you invest in an advertising campaign and try to increase the number of subscribers, you need to know how to properly use budgets so that the money does not “fly into the pipe.”

This means that you need to know your target audience very well in order for the advertising campaign to be successful.

Let’s now take a closer look at this.

Lookalike (similar) audience to increase the number of subscribers.

If you spend money on advertising for an audience that is not interested in your product (for example, showing high heels to men), this will definitely lead to “draining budgets”. Getting quality leads can be difficult if you don’t know where to look for the right audience.

Audience Lookalike is an audience that is created by Facebook and is similar to the one you need. Advertising is shown only to those to whom it will be interesting.

This will help you increase the number of subscribers and target ads to the right user, because Facebook users at Lookalike have the same interests and demographic similarities with the original (already known to you) audience.

For example, if your target audience is girls aged 18-32 who are interested in technology, games, applications, and business, the Lookalike audience will find girls of the same age, with the same interests, and with the same features.

Ads Manager and Power Editor will help you create ads on Facebook.

If you want to increase site traffic and increase brand awareness, you can create Lookalike from the general group of users who visited your Facebook page.

If you are planning to convert paid conversions, consider creating an audience of people who have repeatedly made purchases and are already loyal to your product .

Regardless of your KPI, Facebook recommends that your initial audience be between 1,000 and 50,000 users for the best Lookalike results.

The amount of data in your initial audience will affect the results of your Lookalike audience’s campaign.

For example, a Lookalike audience is all customers who made a purchase. Most likely, we know less about it than about the one that has ever been transferred to your site.

But sometimes some specific data is more important to us than an abundance of general information about the user (if we sell irons, the people who are interested in them are important to us, and it’s not so important how old they are, is it logical?)

The size of your Lookalike audience will affect the size and quality of your coverage.

If you create a large audience Lookalike, you will attract more people, but the new audience may not fully fully meet the same characteristics that your original audience had.

If you create a smaller audience, Lookalike limits the number of people you are targeting ads on, but guarantees that the new audience will be very similar to the original one.

You also need a strong e-mail newsletter, which allows you to personally communicate with potential customers, collect behavioral data for advertising campaigns and find out information about new potential customers.

With these tools you can create great quality leads that fit your advertising goals.

Here are three ways to help create a Lookalike audience once you start advertising your product on Facebook.

№1. Creating an audience of loyal users to increase the number of subscribers

Do not reinvent the wheel. If you already have a Facebook page that is popular among users, then consider the “warm” audience ready.

People who actively like publications or / and comment on your posts are interested in your product! This group is an excellent choice for Lookalike, as the quality of the original audience has already been considered confirmed.

If you are sure that your subscribers are interested in the product, you can be sure that a group with similar characteristics will also like your product.

How it’s done:

  • Create your own audience based on Facebook users who are already subscribed to your Facebook page. To do this, go to Ads Manager => Audiences => Create a similar audience
  • Create a Lookalike audience based on the original audience (existing subscribers).
  • Select the countries or regions in which you want to find people for your Lookalike audience.
  • As well as the size of the audience Lookalike as a percentage of the population of selected regions.

This way is a great opportunity to reach a whole group of new Facebook users who don’t know about you and your product yet, but they have similar characteristics to those who are already loyal to your product.

This way you can easily increase the number of subscribers to your page.

№2. Increase the number of subscribers using the audience from the e-mail newsletter.

Even if you are already familiar with marketing on Facebook, you probably don’t know that your e-mail strategy and Lookalike audience can work together.

You can read more: The strategy of increasing sales through the newsletter.

Your email list can serve as customer information.

These people (who are found by the system) already know about your company, and they probably already liked, commented on your posts with products, that is, one way or another, they showed interest.

Creating this Lookalike audience based on your mailing list is very similar to creating Lookalike from your original Facebook user group:

  • Combine contact information in an email. Create an audience from this contact list.
    The audience from the contact list is called the standard user audience. Facebook will match user accounts based on contact information. To do this, instead of a similar, create an individualized auditor.
  • Next, select the file with customer data
  • Create a Lookalike audience and select your own audience from the newsletter as the original group.
  • Select target geographic regions.
  • Select a group size Lookalike.

The process of creating an audience Lookalike is simple. But you need to pay a lot of attention to the original group.

If your mailing list consists of loyal users who are already buying goods from you or are actively interested in them, set up targeting to a new audience that is similar to the original one. Then you have every chance to make a good profit from your ads.

Number 3. Create hyper-targeted ads for small audiences to increase the number of subscribers.

One of the advantages of Lookalike audience is that there are many different ways to achieve the goal. You will not know what is best for your company and your target audience until you try it on several different audiences.

Then gradually improve your strategy, choose the right audience, which will give you the most conversions with the lowest CPC.

When your audience is united by some common features, it is important to use a common message in an advertisement (for example, they are interested in irons).

When you target a group of people with more specific characteristics (interested in Philips red irons, for example), you have a more specific audience, Lookalike.

Both types have pros and cons, experiment. That is, either the users whose preferences you know for sure, or just people who are interested in the product (irons, no matter what).

Creating different ad campaigns for one type of user is one of the best ways to make your ads attractive and effective.

Test different types of audiences by creating a Lookalike audience from segmented groups on your mailing list.

The data you collect on your mailing list can provide you with information to separate potential customers into specific customers. You can target them using personalized ads.

How it’s done:

You can also create groups based on how customers interact with your content via email.

  • To do this, go to the Saved audience section.
  • After you have created your own less targeted and more targeted groups of potential customers from your mailing list, create your own audiences from each of these groups.
  • Create separate Lookalike audiences with each of these small groups as a source group. Select geographic regions to target and the size of each Lookalike audience.

This will help you understand what is best for different types of potential customers in order to create an advertising strategy that pushes all your potential customers to concrete actions.

Use Lead Ads to increase the number of subscribers.

Advertising for leads allows people to fill out a form faster, and companies get new customers. (But all these moments, perhaps, are worthy of separate articles)

Your new arsenal of Lookalike Audiences will increase the number of views. The most important last step is to complete the ad loop and make sure that you upload new data to your email system so that you can stay connected.

Facebook made life easier for us. If you target your Lookalike audience to top ads, people will be asked to fill out contact information without redirecting to another site.

They stay where they were, without much fuss (conveniently, you see), and Facebook can even help auto-fill information for the user.

This allows you to quickly and accurately share your contact information.

Managing all of this new contact information in your email means that you can not only keep in touch with your customers, but also know more about them.

And in the end get new quality leads. And your page as a result will be able to qualitatively increase the number of subscribers.

Summarizing:

The ability to collect behavioral data and create detailed customer profiles helps to collect more specific information about the customer and create the best possible audience for Lookalike.

Aim for excellent quality and try to target ads to those people who really need your product.

In this way, you will attract interested customers, and customers will receive the product in which they are interested.

PS If you liked this article, share it with friends, and subscribe to blog updates.

How much stars earn on social networks + how to earn regular users

Hello! In this article we will tell you how much stars earn on social networks.

Yuri Dud opened this Pandora’s box when he began to ask celebrities – “How much do you earn?” But interesting, right? How much does that person whom you see on TV earn, admire and want to someday get an autograph from him. I was interested to learn about social networks. Is it true that stars get millions for advertising? In this article, you will find out what celebrities earn on social networks, how much the most expensive Western and Russian stars cost, and what a beginner can count on. 

What do celebrities earn on social networks

Social networks are a great platform for making money. If there is a promoted account that is commented, like, and listened to the opinion of the person who leads it, then there are opportunities to make money.

Stars have only two ways to monetize their accounts on social networks: sell ads or promote their own product. The first option is simpler. An offer arrives, money is transferred, a custom post is published, and you’re done. For each such action, the stars get a lot of money. And all would be well, if not one “but.” This method of advertising is gradually becoming obsolete. And there are several reasons for this:

  • Stars are asking for a lot of money.
  • Advertising conditions depend not only on the customer.
  • This method of PR and sales is not suitable for every business.

And then the second way enters the scene. Promotion of your own product. It could be anything. For example, Yuri Dud, a popular Russian interviewer on Youtube , launched his clothing store. He collected his most popular phrases and stuck them on clothes. And at the same time increased the price tag by 2 times. And now he no longer just sells commercials in commercials, but also advertises his business .

Every year, the number of stars that promote their products becomes more and more.

Information about the business and the earnings of stars on their products is scarce. Therefore, in this article we will only consider advertising revenue. But remember that the numbers from your products are several times higher.

How much do social media stars earn?

Most stars advertise on Instagram . This social network is more convenient for native advertising and provides more opportunities for celebrities to earn money .

World stars sell their ads for a lot of money. And global brands want to work with them. After all, they listen to each of the list of world celebrities and want to be like them. But whose post is more expensive? Let’s find out.

Kylie Jenner, one of the same Kardashian clan, receives $ 1 million for an advertising publication. The 21-year-old model is watched by more than 100 million people. 

The girl is confidently moving towards becoming the youngest self-made billionaire in the world.

Selena Gomez, 26-year-old singer, is noticeably behind her  rival in first place. Although she has more subscribers, the cost of 1 advertising post is much lower – $ 800,000. 

True, Selena has long held the leadership of world celebrities, and Jenner has recently been among them.

On the third line of the world top of the largest earnings in social networks is Cristiano Ronaldo. The athlete’s Instagram is full of sponsored photos with explicit and native advertising. 

One post at Cristiano costs $ 750,000. To earn $ 122 million (the amount that Juventus paid for the player’s transfer), he needs to publish 92 posts. Not so difficult.

Where without the second representative of the Kardashian clan. Kim Kardashian – 720 000 dollars for one advertising publication. 

Kim is the most popular and famous in her family, but still advertisers give her laurels of primacy to her younger sister.

Closes the most expensive five stars of Beyoncé. She earns $ 700,000 per post. 

The pregnant photo of the singer in 2017 collected the most likes in an hour. Here is such a peculiar record, which Selena Gomez then broke.

The prices for Russian Instagram stars are much lower:

  • The most expensive post at Timati, more than 3 million rubles.
  • Olga Buzova has already started selling her posts for 1.5-2 million rubles.
  • Sergei Shnurov also does not hesitate to name the high prices – 1.5 million for a creative approach and an interesting, strong presentation.
  • Ksenia Sobchak before the election announcement received 400-450 thousand rubles for one advertising post. And now the cost of one publication with all the bonuses reaches 1 million rubles.
  • And closes our top five most expensive stars on Instagram Ksenia Borodina, who receives 2 times less for a post – 450-500 thousand rubles.

But unlike Western colleagues, our stars are not always interesting to advertisers. Timati rarely manages to sell his post for the full price tag. But most of all, Olga Buzova earns on advertising in social networks with her huge number of sponsored publications.

As for the frequency of advertising, almost all celebrities post 3-4 posts a week. It turns out that on a day they earn at least half their price per post.

Is it possible to earn for ordinary users

With the stars, everything is clear. But how much can beginners who want to promote their accounts earn? To be honest, ordinary people have no chance of earning as a celebrity who can receive several million per post. And so you need to look for other options. And they really are.

Ordinary users can earn money by promoting their products through social networks. Approximately the same concept, to which the stars are slowly coming. Remember how Yuri Dud started selling things under his brand . And he is not alone.

The advantage of this approach is that you do not offer your credibility in exchange for money, but a specific product. And if you competently build your personal brand on social networks, then this method of monetization will be much more profitable than everyone else.

One of the most commonplace examples that may come to mind is “Mom, buy it!”. This is an online store that sells products for girls with interesting inscriptions. The girl at the beginning of her business was specifically famous, played on this and managed to advance. True, she says that that fame did not help her, but this is more ostentatious.

Stars earn a lot of money on social networks. One advertising publication in Russia can cost from 100,000 rubles to 2-3 million. In the West, this business is even more profitable. And for beginners it is practically impossible to break into it. Therefore, if you are inspired by these examples, do not chase popularity. Just come up with a cool product that everyone will like and promote it under your brand. It will come out much faster, more money and more reliably. 



No Mirror Makeup Challenge ft. Olivia Jade !!!

Maddie: “Hey guys! It’s Maddie, welcome back to my direct! ” Maddie: “So today, I’m here with Olivia.” Olivia: “Hiiiiii! ” Maddie: “And we’re so happy to be collabing! ” Olivia:’ Yes, it’s a long-a waited collab! ” Maddie: “Yeah, but it’s finally here. Today we’re doing the “No Mirror Makeup Challenge.” Maddie: “So that’ll be super fun…” Olivia: “Yeah basically you just can’t have a reflect and is therefore necessary to do your make-up.” Maddie: “That’s going to be really hard.” Olivia: “Do we have a topic of what we want to though? ” Maddie: “Um, I imply, were kind of just saying that we do we ever do like, bronzy searches ., that’s basically which is something we do ” Maddie: “But perhaps we should try different, like…” Olivia “Maybe add a amusing cheek or somthing? ” Maddie: “Yeah let’s try that! ” Olivia: “We’re going to wait.” Olivia: “I’m so uncofortable, because I don’t know how to do this without…” Maddie: “How do you? Where do you start ?! ” Maddie: “I’m forgeting how to do my makeup now.” Olivia: “What do you start with? Moisturiser? ” Maddie: “Yeah moisturiser.” Olivia: “I don’t know how to use this, what is this? ” Olivia: “Glam Glow.” Maddie: “Is it like solace? ” Oilvia: “Matte glow moisturiser…

Oh wow! ” olivia: “Dude! “( at the same experience) Maddie: “That feels so smooth! ” Olivia: “That feels so weird” Olivia: “Oh my God! Glam Glow! ” Maddie: “That’s good! ” Maddie: “It’s just weird” Olivia: “It’s like, it feels like it would be really, like…” Maddie: “It feels like waxy.” Olivia: “Yeah but it’s really smooth.” Maddie: “Yeah.” Olivia: “Alright we’re done.” Olivia: “This is the seek. Wow! Revolutionary.” Olivia: “Got to travel style down the cervix. Yeah down the cervix, down the neck.” Olivia: “I feel like, that was nice. But like, I require something better hydrating.” Maddie: “Yeah.” Olivia: “i’m going with Marc Jacobs.” Maddie: “Ok.” Olivia: “A little Marc Jacobs.” Maddie: “Me too.” Maddie: “I precisely went to their episode thing, it was so fun.” Olivia: “Oh for Carly Rae ” Maddie: “Yeah I adore her, she’s so sweet.” Olivia:( Mutters) “She’s the best! ” Olivia: “Ok.

Shout out to you Carly” Olivia: “Like I genuinely ever miss, like if you have a mirror. It’s so much easier. I’m going to do attention cream.” Maddie: “Oh.” Olivia: “Because i’m all about hydration you are familiar. Before you do your makeup.” Maddie: “Ok.” Olivia: “This parts easy.” Maddie: “I’m just going to do this too.” Olivia: “I feel like this part is easy.” Olivia: “Feels like you’ve got to get your surface glow’in, before you do makeup.” Maddie: “I’m stimulated wants to talk to you do your makeup in person.” Olivia: “Oh my God.” Olivia: “I’m not as good in person.” Maddie: “Oh delight! “( Chortling) Olivia: “I spray.” Olivia: “We really did the same thing, we’ll swap it up.” Maddie: “Ok, foundation.” Olivia: “Yeah.” Olivia: “I feel like i various kinds of want to go for a really, um…

Bronzy”( Giggles) Olivia: “Um … Yeah don’t look.” Maddie: “Um … Ok.” Olivia: “What graze? “( Giggles) Olivia: “Maybe like…” Maddie: “What do you typically use for this? ” Olivia: “Maybe on of these? ” Maddie: “Ok.” Maddie: “Yeah. Ok! ” Olivia: “Oh my God.” Maddie: “This is so weird! ” Olivia: “I have such bad feeling for this.” Maddie: “Just go.” Maddie: “Oh. I feel like i’m going to merely is just like melding the whole time.” Olivia: “Ok! ” Maddie: “Is there a foot on my face right now? ” Olivia: “Yeah it’s good dark. Yeah no it’s your shade.” Maddie: “Oh, ok cool.” Olivia: “It’s happening.”( Giggles) Olivia: “I’m going to do like two gushes. I feel like this is easy.” Maddie: “Yeah, I feel like the face part will be easy, because like…” Maddie: “It’s pretty simple.” Olivia: “Wait it feels various kinds of touchy though.” Maddie: “It does.” Olivia: “Will it blend down my cervix? I don’t know if this is my exact subtlety, and I can’t really see.” Olivia: “Oh my God.” Maddie: “It competitions your neck.” Olivia: “It does? Because I mixed them.”( Giggles) Maddie: “I’m like having trouble, where do i look? ” Together: “Maybe “weve been able” look at each other? ” Maddie: “We all reflect each other.” Olivia: “Yeah, I’m going to mirror you.”( Giggles) Olivia: “Yours inspects actually good.” Maddie: “Does it? Yeah it does too.” Olivia: “I want to ask if I’m missing distinguishes? But I feel like that’s cheating.” Maddie: “Me too…

Ok.” Olivia: “Ok you know what I’m going to do.” Olivia: “I’m going to take this big touch, and just like.” Maddie: “I’m going to use like a charm blender, and just like make sure everythings.” Olivia: “Yeah.” Maddie: “I don’t know if i got every recognise. I’m going to say I did. Olivia: “That kind of facilitated. I feel like…” Maddie: “Oh it’s wet.” Olivia: “Yeah I like, kind of…” Olivia: “I’m really contrived! “( Giggles) Maddie: “Yeah wow good racket! ” Olivia: “Ok.” Maddie: “Ok. I think that…” Olivia: “I feel like we attained that.” Maddie: “Ok sure.” Olivia: “Ok.” Olivia: “The Sealer.” Maddie: “Ew, ew. I feel like I poked myself in the eye.” Olivia: “Oh my God, Maddie that looks good! ” Maddie: “Was it good? ” Olivia: “Yeah! That was excellent! ” Maddie: “I feel like i’ve never done makeup in my life.” Maddie: “Your maybe channel better at makeup then I am though.” Olivia: “No.” Maddie: “Actually, you’ve actually are.

” Maddie: “I think i’ve put too much! ” Olivia: “No.” Maddie: “No? Okay.” Olivia: “It seems good! I’m like actually affected! Ok! ” Olivia: “One. Feels so akward.” Maddie: “I’m returning on my face so hard.” Olivia: “I’m just like, please go.” Maddie: “Just satisfy work.” Olivia: “Please work! ” Maddie: “I will be so happy if this is about to change decent.” Olivia: “Me very. I’m going to be a really suprised.” Maddie: “Me too.” Olivia: “I’m going to tell you, but look at me … Ok.” Maddie: “Oh no! I picked this one! “( Giggles) Olivia: “I’m so scared! ” Maddie: “I missed a spot.” Olivia: “How do you know? ” Maddie: “Because your not looking at me.” Olivia: “Ha, ha, ha. No it wasn’t anything, I simply didn’t want to give it away.” Olivia: “Okay, Um…” Maddie: “Now I’m nervous okay, give me like powder.” Olivia: “I is therefore necessary to spray my face because I’m really…” Olivia: “I don’t know, I just felt like I needed it.” Maddie: “Ok.” Olivia: “So I’m going to go ahead, and go in with this.” Olivia: “Cream. A little on the back of my hand.” Maddie: “I simply feel like I is therefore necessary to do this with my looks really fast, because my seeing, always pleats like really fast.” Olivia: “Oh my God.

I’m so nervous.” Olivia: “But there’s like a mirror.” Maddie: “I precisely want to ask for your assistance, but I know I can’t.” Maddie: “Or I mean we could, but it’s just cheating.” Maddie: “I feel like we’re so late to this challenge.”( Giggles) Olivia: “Yeah this has been participating in YouTube, for like years.” Olivia: “I don’t know what I’m doing, but I hope it’s okay.” Maddie: “It inspects good.”( Giggles) Olivia: “I have to blend it still.” Maddie: “Yeah maybe.”( Giggles) Maddie: “No it looks great, it looks great.” Olivia: “Am I simply killing the game.” Maddie: “Yes !'( Giggles) Maddie: “Oh … I only feel it.” Olivia: “I’m really hot, i’m like very nervous! ” Maddie: “Yeah.” Olivia: “To participate what you guys like.” Maddie: “Me more. This is horrible.” Olivia: “Oh my God.” Maddie: ” This is so dark.”( Giggles) Maddie: “I’m just going with the Beauty Blender.” Olivia: “I don’t know if this is all blended.” Maddie: “Wow, examines actually pretty good.” Olivia: “Score.” Olivia: “Highlight.” Maddie: “This is the bomb.” Olivia: “I’m going to use my paw, melt the product.” Olivia: “A little bit of this.” Maddie: “I know this is bad i just feel it.” Olivia: “I use so much highlighting, I feel like i know exactly where to apply it right now.” Maddie: “Me too.” Olivia: “This is like all I do.” Maddie: “I like cream foregrounds, somtimes more than powders.

Because somtimes They look too like…” Olivia: “Yeah Powders kind of look like, powdery.” Maddie: “Yeah.” Olivia: “What graze do, I want to use for that? ” Olivia: “Dude I don’t know. Let me get this one.” Maddie: “I’m so scared right now. I feel like just…” Olivia: “I don’t wanna like” Maddie: “I simply want it to be good.” Olivia: “Bronde.” Olivia: “Oh my God, there’s mirrors and everything, I tell you.”( Giggles) Olivia: “I’m exploiting this big touch from Morphe. Best.” Olivia: “Feel like this looks really bad.” Maddie: “No it doesn’t. You just look like genuinely bronzy, but it looks soo good.” Olivia: “Ah, that’s ok, I like bronzy. I’m going to do more cream highlight.” Maddie: “I’m doing the light one, because I’m…” Olivia: “Yeah.

That’s actually extremely smart thinking about it though.” Maddie: “Me too.” Maddie: “Uh, me too…”( Giggles) Olivia: “Me too.” Maddie: “Uh, yeah it’s so smart.” Maddie: “I’m just gonna.” Olivia: “I’ve been trying to the ear.” Maddie: “Ok.” Olivia: “Well, uh … Now I need to take a little bit of this powder.” Olivia: “Just that my eyes.” Olivia: “Just gonna eye shadow. Maybe like, pink vibe? ” Maddie: “Good yeah.” Olivia: “Like an all maps pink vibe.” Maddie: “Oh, that’ll, that’ll gape, ok.” Maddie: “I don’t know, is there a reflect in this? ” Olivia: “No.” Maddie: “No” Olivia: “This palette has like…” Maddie: “That’s kind of engendering me.” Olivia: “Oh, that’s gorgeous.” Maddie: “Ok, I’ll go with this.

I’m gonna go with this little…” Olivia: “Pick any random, like mixing brush.” Maddie: “Yeah.” Olivia: “I don’t know if this blending brushing has substance on it, so i’m just gonna.” Maddie: “That literally didn’t work. I’m so glad there are so many mixing brushes.” Olivia: “It’s horrible. Okay. Wait, I’m really uncomfortable, I don’t know how to do this.” Olivia: “Okay, if I had a mirror, I’d just be going like this.” Maddie: “Yeah.” Olivia: “I’m going to profess I have a reflect. Don’t worry there’s nothing on here.” Olivia: “I’m literally supposing, I’m looking in a mirror so it helps me.”( Giggles) Maddie: “Oh my God, it does help.” Olivia: “It kind of compiles you feel at home.”( Giggles) Olivia: “Oh my God, Okay.” Maddie: “I time don’t know where to look.” Olivia: “Me neither.” Maddie: “I’m just like.” Maddie: “Oh, oh.” Maddie: “I think i accidently exactly disappeared up to the brow.”( Giggles) Maddie: “I used to do wings like, everyday when I … because I used to compete and stuff.” Olivia: “I have a feeling if I was competing.

I’m the worst dancer in the world by the highway. But if I was competing…” Olivia: “No Maddie. I Literally…” Maddie: “Are you mad.” Olivia: “Literally, have no.” Olivia: “You know what, I like to pride myself as I consider I can, I can.” Olivia: “Hear the rythme. But … Maddie: “I’m sure you have moves.” Olivia: “We have moves, don’t work out for me. But it’s fine.” Olivia: “Not even that inconvenienced about it.” Maddie: “I knew you would be good but…” Olivia: “How much did I shafted that up? ” Maddie: “I don’t see anything on your eye.” Olivia: “Oh did nothing come out.”( Giggles) Maddie: “Maybe I’ll do just like, I’ll precisely, do like a dark brown like…” Olivia: “I ruined it.”( Giggles) Maddie: “You actually didn’t ruin it.

It looks good.” Olivia: “Pretending this isa reflect, because like it helps me.” Maddie: “This is like a…” Olivia: “Oh God … Ow, I keep protruding my alone eye.” Maddie: “Oh, ogles good! There’s not really anything there.”( Giggles) Olivia: “I messed up.” Olivia: “So there’s no. Oh no.” Maddie: “It’s actually good.” Olivia: “Maybe my Mascara will make it better.” Olivia: “I hope.” Maddie: “I’m a adept, I feel like. Because I time made like this night in the outsides, of my eyes.” Olivia: “Hey I think yours looks really good. Like if you came here my home, I wouldn’t of thought you did it without a reflect. ” Maddie: “Yours is totally. Oh, Mascara really changes it.” Olivia: “Like in a bad way.” Maddie: “No, in a good way.” Olivia: “Okay”( Giggles) Maddie: “I intend, your eyeliners not bad at all. But we’ll see.” Olivia: “We’ll see.” Maddie: “It’s, but it’s not bad. Trust me.” Maddie: “Wow.”( Giggles) Olivia: “Wow! ” Maddie: “I only is therefore necessary to like…” Maddie: “Oh no.” Olivia: “Oh my God girl.”( Giggles) Maddie: “What did I do! ” Maddie: “Ok, I’m just gonna, framed attention countenance gel in.” Olivia: “Yup.” Maddie: “Maybe I should just do whatever I’ve been doing.”( Giggles) Olivia: “Trying ain’t even enough.” Olivia: “Oh my God.

Brush’ em” Olivia: “Brush’ em out. Ok, study I’m gonna go on with, this Kylie.” Maddie: “Are you going with the gloss? Or the…” Olivia: “The Gloss. Light, like, that’s the shade.” Maddie: “Um…” Olivia: “Wow, smells like liquor.” Maddie: “Mhm, that does smell good.” Maddie: “And I guess you can’t really go wrong, with like a lipstick. Olivia: “Lipsticks are red.” Maddie: “I’ll reset my face.” Olivia: “With powder? ” Maddie: “No, with…” Maddie: “I guess this doesn’t really placed it, But, it just.” Maddie: “It really smells good.”( Giggles) Maddie: “You better make sure, it like, stay on all day.” Olivia: “Wow.” Maddie: “Oh it, frankly looks really good on you.” Olivia: “Yeah yours examines good too.

Do you think we like, reached it too easy for ourselves? Did we mislead the challenge? Or are we just really good? ” Olivia: “Yours gazes good.” Maddie: “Oh there’s like no makeup on my face” Olivia: “Wait I haven’t checked mine.” Maddie: “Oh yours looks so good.” Olivia: “Dude! ” Maddie: “What? ” Olivia: “My looks are pink! ” Maddie: “I know it seems so good.” Olivia: “I look like a clown.” Maddie: “It ogles so good.” Olivia: “Ew, I have lipstick on my teeth.” Maddie: “Wait I need to get like a…” Olivia: “Oh my God. This is horrid.” Maddie: “Oh, there’s literally no eyeshadow, on my eyeballs.” Olivia: “Oh my God, I look insane.” Maddie: “Ew, my hilltops are like, actually just going for it.” Olivia: “I don’t know what I did to get this bronzy incandescence, but I’m really into it.” Maddie: “You examine certainly, you examine, I like, I.

You could wear that, out.” Olivia: “Why? Why would I ever do that? ” Olivia: “Oh my God, I appear crazy.” Maddie: “It seems so good.” Olivia: “Oh, yay! ” Olivia: “Wow! ” Maddie: “Wow! ” Olivia: “Wow! ” Maddie: “Yours sure seems better then mine.” Olivia: “No, my ears glance normal like, you are able wear them out.” Maddie: ” So does yours.” Maddie: “Ok chaps, so that is the final examine, I guess? This is our final looks.” Maddie: “Um, but yeah, I suspect we completed the challenge. Thank you guys so much better for watching. we too did a video, on Olivia’s Channel” Maddie: “So I’ll simply attach that in the specific characteristics below. You guys should go check that out after this.” Olivia: “Yeah! ” Maddie: “But other then that, that’s basically it.” Olivia: “I think we kill my father! ” Olivia: “Almost, or literally.” Maddie: “You killed it.” Olivia: “No. Oh my God.”( Giggles) Together: “Bye! ” I send hannie

As found on Youtube

60 free ways to get subscribers to instagram in 2019

Web Site: https://www.30days.com/summit?cf_affiliate_id=1437605&affiliate_id=1437605

If you are just starting out on Instagram, just posting photos can be boring.

When all your enthusiasm and all your work receive only a few likes, and the number of subscribers is measured in units, this is discouraging.

Even if you know all the benefits of social marketing (for example, Periscope or Twitter or your own podcast ) after you become successful.

Promotion instagram takes time and effort.

This article will tell you 60+ ways how to increase the number of your subscribers and motivate them to respond to your posts. You will notice that many of the ideas focus on improving the response (likes and comments) and here’s why: long-term interaction leads to an increase in the number of subscribers.

How to get followers on Instagram:

  • Post attractive images
  • Write catchy headlines
  • Use suitable hashtags and geotags
  • Squeeze ALL of your profile
  • Constantly develop your account
  • Publish, publish, publish …
  • Analyze the results achieved
  • Automate your work
  • Promote your Instagram account
  • Use IGTV
  • Appreciate your audience

Practical steps to recruit subscribers to Instagram:

  1. When applying the strategies outlined below, do not forget that there is no substitute for regular placement of catchy, creative and relevant pictures that your audience will like. Be free to select those items from the list that you apply; just remember that communication should always have a specific goal .
  2. Use hashtags instagram , which (verified) lead to an increase in the number of subscribers: #FF (Follow Friday), #instafollow, # l4l (Like For Like), #tagforlikes, #followback.
  3. Hack hundreds of random pictures from people in your target audience. Using this strategy, Neil Patel found out that every 100 likes he made on random pictures offered 6.1 subscribers to him.
  4. Arrange a contest. One of the easiest ways is to post a picture advertising a competition and ask people to like it to participate in the competition.
  5. Advertise your Instagram account in other social media accounts and profiles. Tell people what they can expect by subscribing to you (backstage photos, coupons, etc.)
  6. Like and comment on photos of other people. This is the most natural way to get new subscribers.
  7. Use popular hashtags to get your images in search results. Some of the most popular are: #love, #instagood, #tbt, and #photoofthday.
  8. Post your photos at 2 o’clock or 17 o’clock. Studies show that these are the most effective posting hours.
  9. Search for and like people who use popular hashtags , such as: #followme and #likeforlike. Many of them will become your subscribers!
  10. Remember that quality is more important than quantity. Edit your account, leaving only the best images. No one wants to subscribe to a person with thousands of arbitrary photos of food or other shots taken, it is not clear why.
    Use the Mayfair filter - the most effective for marketing.
    Use Mayfair filter
  11. Use the Mayfair filter. According to the report, this is the single most effective filter for marketing.
  12. Make sure your biography is complete. Use relevant words and hashtags, as well as a link to your site. In addition, do not behave as a spammer: in this case, no one who has read your profile will subscribe to you.
  13. Ask questions in photo headers. This is a great way to increase response.
  14. Post photos on Sunday: the least images are published on Sundays. Thus, your publication becomes much more noticeable.
  15. Be consistent. Know why you are publishing and for whom you are publishing. Be consistent in using the platform and the number of your subscribers will grow naturally.
  16. Use a call to action headline. Engage your subscribers with an offer to do some action (for example, “Let me know in the comments what you think about this”).
  17. Do not be afraid to post often. Although you may think that businesses that do publications often have a lower audience response, studies show that this is not the case. As Union Metrics found out, the relationship between the number of published images and the level of audience engagement is missing … at least negative.
  18. Subscribe to recommended users. Go to the settings and click on the gear in the upper right corner. Click ‘Find and invite friends’ and then ‘Recommended Users’.
  19. Use Piqora to find out which types of images lead to a greater response … then publish more such images.
  20. Use geotagging, especially if you are a local business. When you tag your photos using geotag, everyone who posts photos from your region will see your photos on the locations page. This is a great way to get the attention of local users.
  21. Use Latergramme to schedule posts on Instagram. Regular publications – the key to increasing the number of subscribers.
  22. Really attract. All the chips, tricks and strategies of the world can not be compared with the real interest. Be purposeful in getting likes and thoughtful comments. Constantly become subscribers of new people and interact with them, responding to comments and questions.
  23. Collapse your photos
    Collapse your photos

    Combine several photos in a collage. Use tools like PicFrame to combine up to 9 photos and videos.

  24. Ask the authority to mention your product. If you know an influential Instagram user who used your product, ask for a mention. This could work … and give you a lot of new subscribers.
  25. Post photos of blue stuff. Some studies show that such photos get 24% more likes than orange or red.
  26. Make your posts on Wednesday: images that are published in the middle of the week, get a little more feedback than those that are published on other days.
  27. Use the word “comment” in the title. Some studies show that such publications receive significantly more comments than others.
  28. Use faces on photos. Dan Zarella found out that images with faces get 35% more likes than those with no faces.
  29. Mark people in photos whenever possible. Such photos are shown in the tapes of these people, which means they are likely to share them.
  30. The brighter the better: Light photos get 24% more likes than dark ones.
  31. Create a branded hashtag. Create a hashtag and encourage subscribers to use it. This creates a “connection” between your subscribers and your brand. At the same time, your visibility is increasing.
    Share your backstage photos
    Share your backstage photos
  32. Share your backstage photos. These photos show that your brand is people. Post photos that show that there are real people behind your brand.
  33. Make guest posts in your account. If you have any familiar influential integrators, ask them to make you a guest post. This flawless strategy is capable of boosting the response to the skies – and that’s not counting the new subscribers you get.
  34. Share custom images. Replay pictures of your subscribers, especially those where they mention your product (s). It motivates others to also publish your products.
  35. Try not to use filters. Some studies show that images without filters get the most responses.
  36. Advertise your account in instagram to your email subscribers. From time to time do a mailing list in which you post an image and a link to the image in your Instagram account.
  37. Advertise your Instagram nickname on physical marketing materials: badges, vehicle passes, product descriptions, etc.
  38. Subscribe to all of your Facebook friends on Instagram – and many of them will subscribe to you in return. To do this, go to your Instagram profile and click on the icon of 3 points in the upper right corner. Select ‘Find Friends’ and then ‘Find Friends on Facebook’.
  39. Post photos with edges and structures on them. Images with many faces get 125% more likes .
  40. Tell a story. Use image caption to tell a fascinating story. Stories help create an emotional connection with your brand or product. In addition, if the story is really exciting, the chances of a repost are greatly enhanced. For example, National Geographic, thanks to its stories published in posts (and beautiful photos), has become one of Instagram brands with over 50 million subscribers.
  41. If you were at a live event and photographed on it – check the well-known instagramer to increase the visibility of the photo and the number of fences.
  42. Use Iconosquare (formerly Statigram) to track your account growth. Find out which images resonate best with your audience and post them more often.
  43. Use image editors, such as Aviary, to enlarge fragments of images, add frames, effects, or simply improve the quality of images.
  44. Use the word ‘like’ in the title. Some studies show that such posts get 89% more likes.
  45. Plan, get ready, and then act. As with most other things in life, your intention helps to win. Plan your use of Instagram, then create a schedule to not let yourself get off.
     
  46. Post images with quotes. Quotes work great in social media. Add motivational, inspirational and funny quotes to your images using tools like Canva .
  47. Link your Instagram account with your contact list. Click on the button with the three dots in the upper right corner and select ‘Find Friends’ to associate Instagram with your list of email contacts.
  48. Unite with influential instagrammers. Look for hashtags relevant to your business, identify users with the highest number of subscribers and responses. Leave thoughtful comments on their posts and start to establish relationships. You never know in advance what these interactions will lead to!
  49. Use tools like Crowdfire to analyze how your instagram posts affect your subscribers / unsubscribe statistics.
  50. Conduct joint campaigns with other instagrammers. Find users in a coherent topic, in which the number of subscribers is approximately equal to yours, and agree on each other’s references in order to build each other’s audience.
  51. Build a community using a special hashtag. Organize a challenge or campaign in which your community can participate, and give it a unique hashtag. Here you can find great tips for organizing your hashtag campaign .
  52. Squeeze ALL of the URL in the profile. This is the main asset of your profile … and you really want it to link to your website from now on and forever? Not. Change it at least once every two weeks and use this clickable link to direct traffic to your most popular or newest content.
  53. Remove unwanted photos from your profile. If you want to leave only the best photos of you and your brand in your profile, you can easily do it. You cannot delete these photos from the site, but in “Settings”, “Photos with you”, “Hide photos” select those photos you want to hide and click on “Hide in profile” (you may need to confirm). And that’s all.
  54. Moderate photos with you before they appear in your profile. Speaking of more control over the photos with you that are shown in your profile, you can change the settings so that only photos that you approve will be shown there. In the “Settings” menu, “Photos with you” change the value “Add automatically.” No reason comes to my mind why you might not want to change this setting. This change alone will allow you to avoid many awkward situations in the future.
  55. Develop your own unique style. Human nature has a desire to match, but on Instagram you have to stand out. Indian brand Frooti has developed its own unique visual style . And each time looking at their post in Instagram it is easy to understand which brand it belongs to. See for yourself:
  56. Be local. Find out what is happening in a particular locality (for example, near you, in the city you are targeting in advertising, or even an event in a specific location). To do this, select the Places tab on the search page. Then specify the name of this place and you will receive all the publications pointing to it.
  57. Take advantage of IGTV. Now you can publish not just small videos, as is the case with the story. 10 minute videos that anyone can publish is already a full-fledged film for both your friends and your clients. And especially large “players” have already got the opportunity to upload videos up to 1 hour in length.
  58. Add a clickable link to the IGTV video description. Any URL presented in the IGTV video description becomes a clickable link. This means that you can send traffic to any site of your choice. Just add the URL to the video description and it will automatically become a hyperlink. Since IGTV is still a novelty, not everyone knows that you can click on the link or that the video has a description. It is necessary in your video to talk about this opportunity and encourage viewers to make the transition to the link.
  59. Use hashtags in the IGTV video description. As has been described above many times, hashtags are an excellent view generator on Instagram. And IGTV is no exception. You can add a set of hashtags to the description of your video and, perhaps, it will be in the search results for the hashtag that you specified. Viewers who click on your video in the search results will see it as a full-length IGTV video.
  60. Analyze the response that generates your content. Fortunately, instagram provides you with this information directly in the mobile application. To watch it, click on the button from three points in any video of your channel and select to see the results of your video. You can find out what response it gave and what is the percentage of retention of the audience.
  61. Reply to comments on your video. Viewers can write comments on your videos just as they can write them on any other Instagram post. You will see these comments mixed together with the rest of the comments. To reply to a comment, click on it in the list of notifications. Or click on the comment icon in your IGTV video channel.

Remember that a large number of subscribers is useless if you do not spend the time to interest them and interact with them. And do not forget that the goal of all this is to convert subscribers into buyers . These 60 chips will help you build an audience and facilitate long-term interaction with them, which in some time will necessarily lead to conversion.