How you can Create and Use Customized Metrics in Fb Adverts Supervisor

 
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   Fb provides dozens of metrics to measure efficiency inside Adverts Supervisor. However, what if these metrics aren’t ok? Fb now permits you to add columns on your customized metrics in Adverts Supervisor.

Till now, this was a function in Adverts Reporting, however that’s a bit that many advertisers neglect. It made little sense, actually, why this function wasn’t already out there in Adverts Supervisor, however that’s fortunately been corrected.

Let’s stroll by the place you’ll discover customized metrics in Adverts Supervisor, create them, and the way you would possibly use them.

Find Customized Metrics

Inside your Adverts Supervisor, click on the “Columns” drop-down and choose “Customize Columns.”
Facebook Ads Manager Custom Metrics
To the fitting of the search field, click on the hyperlink that reads “Create Custom Metric.”
Facebook Ads Manager Custom Metrics

Create a Customized Metric

You’ll now have a pop-over dialog that appears like this…
Facebook Ads Manager Custom Metrics
First, you’ll want to call your metric. Title it no matter you need, however make it descriptive so that you just’ll know what it’s later. You’ve got as much as 100 characters.
Facebook Ads Manager Custom Metrics
Your customized metric will be numeric, a share, or forex. Choose one (it’s numeric by default).
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You’ve got the choice of including an outline of your metric, utilizing as much as 350 characters.
Facebook Ads Manager Custom Metrics
Now you’ll be able to assemble your customized metric with a method. Think about it like a basic math equation or a method that you could be assemble in a spreadsheet. You need to use current metrics inside this method (when you begin typing, it can seek for an current metric).
Facebook Ads Manager Custom Metrics
When you aren’t positive what current metrics to make use of in your method, you’ll be able to browse metrics by class on the fitting.
Facebook Ads Manager Custom Metrics
Subsequent, you’ll be able to decide who has entry to this metric — both solely you or “everyone in this business” (as set in Enterprise Supervisor). If everybody, others gained’t have the ability to edit or delete the metric. It’ll solely be accessible to you by default.
Facebook Ads Manager Custom Metrics
Once you’re finished, click on “Create Metric” on the backside.
Facebook Ads Manager Custom Metrics

Entry Your Customized Metrics

Now, you’ll see your customized metric inside the listing of metrics you need to use when customizing columns (if you happen to don’t see it instantly, shut and refresh, then strive once more).
Facebook Ads Manager Custom Metrics
Once you hover over that metric, you’ll see particulars just like the method, description, and who created it. You’ll be able to click on to edit your metric. Once you do, you’ll even have the choice of deleting it on the backside.
Facebook Ads Manager Custom Metrics
Now you can add this metric as a column to your report by clicking on the field subsequent to it, such as you would some other metric.
Facebook Ads Manager Custom Metrics
And, right here it’s in a brand new column…
Facebook Ads Manager Custom Metrics

Customized Metrics in Adverts Reporting

Earlier I discussed that customized metrics had been beforehand out there inside the Adverts Reporting software. Word that any new metrics that you just create in Adverts Supervisor can even be discovered inside Adverts Reporting.
Facebook Ads Manager Custom Metrics
It really works each methods. No matter metrics you create in Adverts Reporting can even be out there in Adverts Supervisor.

Customized Metric Utilization Concepts

How you employ customized metrics is de facto as much as you. Do you end up manually calculating metrics which are necessary to you, however Fb doesn’t present? Do you export your outcomes and use formulation to calculate info that isn’t out there within the base report?

If that’s the case, customized metrics might be vastly priceless to you.

Your Flip

Will you be utilizing customized metrics in Adverts Supervisor? What metrics will you create?

Let me know within the feedback under!

The submit How you can Create and Use Customized Metrics in Fb Adverts Supervisor appeared first on Jon Loomer Digital.