According to the World Health Organization, at least 2.2 billion people across the world have some type of vision impairment. Based on the US Disability Statistics for the year 2017, an estimated 2.3% of the population in the US (which is equal to 7.543 million people) have reported a visual disability. A large portion of the population with visual impairments use a screen reader in order to access and consume digital content. However, not all users of screen readers have a visual impairment. Some users have other types of disabilities such as motor and cognitive disabilities.
What do all these statistics have to do with a business owner such as you? According to research, about 1 out of 5 Americans are unable to use digital products due to a disability. Additionally, disabled customers make up 10% of total online spending. Moreover, 70% of them will leave your website if they find it difficult to use. For a business owner, that’s a loss of profit in more ways than one. You’re not only going to lose customers, you may be in danger of a lawsuit. For these reasons, business owners should make sure that their website and digital products are readable, usable, and accessible to everyone, regardless of their abilities.