Who wants to create their own database of subscribers? Everyone wants. We all understand that the larger the list of email addresses, the higher the profit from email marketing. Let’s get down to business.
1. Define your target audience
It doesn’t matter what tactic you have. If the foundation is laid incorrectly, the tactic will not work. In this case, I’m talking about understanding your target audience.
Who do you want to see as your subscriber? What need do you strive to meet, what problem are you helping to solve? Create an ideal customer profile, it will help your business as a whole.
2. Create a high conversion subscription form.
Only after you have finally decided on the target audience, it is worthwhile to proceed to the creation of free content, motivating to subscribe.
The easiest way to do this is to choose the most popular of your products and highlight a separate topic on it. Be as specific as possible. If this offer does not give a high conversion to subscriptions, change it.
3. Choose the best format.
How does your audience prefer to use content? Who are the readers, and they like to read your long blog posts, or are they all visuals and love infographics and video? It may be worth recording a podcast, then you will understand that it is audio that attracts your customers the most.
Determine whether your format matches your audience’s preferences. E-book, short course, video tutorials, webinar , infographics, or phone call recording. Test several options and select the one that has the higher conversion.
4. Create a subscription page
Do not forget to prepare a separate page with a description of your offer. Start with an attractive headline at the top. Describe the benefits of a subscription. Next, create a list of 3-5 key benefits of your offer. Add a registration window and create a powerful call to action.
5. Simplify the subscription process
Have you come across such pages, where in order to subscribe, you need to dance with a tambourine? Do not follow the lead of their owners.
Enough name and email address. Ask for more information, if only you really have a good reason for this. Add the information that you will not send too many emails and will not pass the email address to third parties. In general, the smaller the form fields, the higher the conversion to a subscription.
6. Make your offer as clear as possible.
Make sure your offer is clear to the subscriber. For example, it’s not easy to register for updates, but tell people what they will receive. For example, “Subscribe and get a discount of 500 rubles for the first order.” And don’t assume they know what to do. Every day there are those who subscribe to the newsletter for the first time. So tell them what they should do.
Do not forget to add that it is free, and that by sending their Email address they agree to subscribe to your letters.
7. Start a blog
So, you have a super proposal. And now let’s talk about all the ways to show your proposal to as many people as possible.
First of all, start a blog if you haven’t done it yet. No, this should not take a lot of time from you, start with one post a week, because your goal is not to become a “thousand-blogger”. You are blogging to attract new people with fresh content and their further involvement.
Start a newsletter, right from the beginning of creating your mailing list. This list should not be exquisite. You can get away with a teaser and a link to the latest blog post or thought of the day, tips, pictures, links to resources or a brief offer of working with you. Make your newsletter as useful as possible and ask people to share it with friends and colleagues.
9. Record a video
People assume that blog content is text posts, although this is far from the case. Try different content feed formats.
Make a small video and embed it in a post or make a video with decoding and publish it as a post. People will love to see you on the video; moreover, this is one of the most effective ways to gain their trust.
10. Add infographics
Try to find someone who will make you infographics. Well done infographics have viral potential. People like to see vivid visualizations that explain a complex concept broken down into individual elements for better understanding.
11. Create a separate offer for each blog post.
This advice is not for the faint of heart.
For each of your blog posts, make a unique “free bun” based on this post. For example, if you are making a video, you can offer a list of resources or a checklist, which will be your “bun”. If you sell landings, you can offer a free template that people will receive if they sign up.
Yes, it will take some effort, but it is much more difficult to choose what to offer. If you limit yourself to cheat sheets, checklists, or one-page sentences, then simplify your task.
12. Place your offer in the most visible place.
Some people are embarrassed to ask for an email address. Don’t do that. If your site is designed as a blog, the offer should be placed at the top of the sidebar so that people can see it without scrolling.
13. Post subscription form
Consider adding a subscription form on your site, namely a window for entering the name and email address next to the site header.
If you already have a list of decent size, it is worth it to brag. For example, “join the 10,000 cool subscribers” or something like that.
People pick up someone else’s initiative. That is why busy restaurants attract even more people, and sudden queues arouse curiosity.
15. Place the subscription form on the page “About the Author”
Place a subscription form on each landing page, especially on the About page.This, dear reader, is one of the most visited pages on the site, as people like to know who runs a blog or site.
16. Give incentive to subscribe
Remember, we previously recommended you create a separate page to capture subscribers. Its advantage is that it can be promoted on its own. Tweet, repost on Facebook or another social network of your choice.
It’s obviously not enough to publish content and then hope that people will find it.They need to share themselves and ask others to share. Add an incentive to the repost after each blog entry. Ask people to repost in social networks and make it so easy. Do not complicate the choice.
18. Ask people to invite friends.
You can ask people to invite their friends to add to the list and then reward them for it. If you sell physical products, you can give them free samples or discount them for their recommendations. You can make such appeals on social networks.
19. Do search engine optimization.
I do not say that you need to cram your text with keywords so that it cannot be read. I just suggest to be attentive and take them into account. Use keywords for your metadata and image information. Make it easy for people to find you using Google or Yandex so that they too can subscribe.
Make a promotion calendar in social networks. Schedule updates in advance.Usually I recommend mastering one or two social networks before moving on to others. For some, this is Vkontakte and Facebook, for visual brands this is possible Instagram, and for more serious ones, maybe Twitter and LinkedIn.
Do not be afraid to repeat your posts . Not all your subscribers will see or repost them at the same time.
21. Make your new posts tempting.
When you post updates on social networks, make them as interesting as possible and give people a reason to follow your news. For example, on Facebook, use colorful eye-catching images. On Twitter, add smart snippets to your tweets to make you think.
22. Tweet popular accounts
Do not forget to tweet on popular accounts, using the tag @ mention when appropriate, but do not overdo it.
For example, you wrote a post using a celebrity quote. In this case, it’s normal to tweet them, just as with writing a review of their book or one of their posts. No need to tweet them at random.
23. Leave comments on popular blogs
This is an effective strategy for Internet marketing newbies who do not have their own audience. Start posting meaningful and well thought out comments on blog posts.
No need to aim only at the most famous blogs. Make contacts with prospective (aspiring stars) bloggers and their colleagues. You will be able to see the traffic from your comments, but, more importantly, you will build relationships that lead to better opportunities for creating a list of email addresses.
24. Build relationships with other bloggers
Connect with other bloggers in social networks by commenting on their blogs, personal Email addresses, forums and groups, as well as offline events and conferences. Good relationships are needed to increase subscribers.
25. Participate in groups on Facebook
Spend some time on Facebook groups where your ideal customers communicate.But one should not strive so unrestrainedly towards self-advancement. Be useful, help people, put links only to those of your posts that can really help someone.
Do this consistently, and people will notice you, and as a result you will get a lot of followers and subscribers.
26. Create your group on Facebook
Think you are a good leader? If this is the case, then creating a group on Facebook can be a good way to create your own tribe, as well as a list of Email addresses.
The vast majority of Facebook groups are running out of steam, as only a strong leader can create and maintain a group, set rules to prevent spam, and encourage participants to engage. If you are willing to devote some of your time to managing the group, it’s worth a try.
27. Promote blog posts on Facebook
Share your posts on your Facebook page.
28. Run Facebook Ads
Use Facebook ads to quickly build your list of subscribers. First of all, you can promote your posts, since advertising is relatively inexpensive and will give more coverage to your followers. Also invest in Facebook ads to promote your subscription form.
29. Hold contests on Facebook
Hold contests and give gifts on Facebook from yourself or in partnership with someone.
30. Conduct tests
Create a kind of test for your subscribers and ask them to repost. Promote challenges in social networks and groups.
31. Hold webinars
Webinars are great for increasing the number of subscribers. But you need to have the knowledge and skills to do it right.
Create a webinar on topics that your audience has suggested. Prepare a super presentation and practice well to get started. Promote the webinar on social networks and / or through advertising on Facebook and Vkontakte. Give maximum useful content on your webinar, because this way you turn on word of mouth, which will lead even more subscribers.
32. Apply guest posting
The posts of invited experts are a fantastic way to build a list of subscribers. But its main value is to attract hot leads. People subscribe because they learned a part of the content created by you, and they are much more interested in your brand than those who follow you on social networks or who are advertised on Facebook for you.
33. Participate in podcasts.
Do not wait for people to contact you. Search for podcasters and show up on podcasts and radio.
34. Organize a joint webinar
Invite partners to conduct a joint webinar and tell about it in the mailing lists of each other’s subscribers.
35. Use Google hangouts
Make improvised google hangouts. Connect with your audience and new people.
36. Give an interview
Give an interview via google hangouts or email.
37. Interview people
Do interviews with others. It can be colleagues and promising bloggers, and not necessarily the industry leaders. Interview them using google hangouts, skype or via email.
38. Make good contacts at events and conferences.
Attend offline events. You must meet new people to form relationships and attract new subscribers.
39. Organize a workshop
Conducting local workshops or training sessions can be a great way to attract new subscribers.
40. Make a media kit for local media.
Do not forget about the traditional possibilities of media and PR to build a list. Make a media kit and place on your website. Take photos of professional quality and provide links to references to themselves in the media, their interviews and their achievements that deserve attention.