🔥 Shopify Tutorial For Beginners 2020 | How To Create A Profitable Shopify Store From ScratchMay 10, 2019
What is up guys! Welcome to the Shopify beginners tutorial this is going to be a Tutorial on how to set up a fully functional Shopify store ready to make Sales in under an hour now.
if you’re looking for a video on how To do product research how to find the best niches or how to find home run Products to actually sell on Shopify then take a look at the video listed in The description below .
its gonna go over more of the product research side this Video is just gonna show you how to actually set up your store as a beginner So let’s get started so the first thing that you’re gonna want to do is go to Shopify com and you’re gonna go to the top right corner to get started And here it says start your free 14-day trial .
which is great because you can Actually get a feel for Shopify before you actually start to spend any money Now you’re gonna want to enter in an email address and then a password of Your choice and then just to clarify your store name is just going to be your My dot Shopify store name so if you do choose to use a domain .
you can change it But to clarify we are just gonna try to use the store name of our choice so let’s see if arts yoga is art is available it looks like it is so we’re gonna press create your store and just so you know I chose yoga as my niche because I’m actually a yoga teacher and it has a really passionate audience and most people that do yoga have some type of discretionary income and there are also a ton of products that you can sell for this niche all right so it says tell us a little bit about yourself so we’re going to put that we are selling with a different system.
and I do sell off of Amazon so we’re gonna select that and even if you aren’t making any revenue yet I would suggest that you do put down that you’re making at least some money because when it comes to calling in the Help Center I do think that Shopify does prioritize based off of the people that are you know making.
because they think that you have a better chance of making sales and sticking with them longer so we’re gonna put down that we make between fifty and two hundred and fifty thousand and we’re gonna be setting up this store for ourself the next thing it’s asking for is our address and just some basic information so I’m just gonna enter this in super quick.
so you guys don’t have to watch me so as you can see here we are on our back store at the top it says welcome to Shopify Jessica we have my name in the top right corner and then our store name which is yoga is art and over here on the left we have all of our menu items we’re gonna be going over all of these you guys kind of know what is important but to start off.
I want you to click on online store and this is gonna take us to our themes page and your theme is what your customers see when they come to your online store so it’s your layout and shop that does a really great job of this they have a bunch of free themes so.
I really recommend you using the first is jump start and jump starts really great if you are just planning on launching a couple of products but for this tutorial we are going to be using Brooklyn and there are a few things that I really like about Brooklyn.
the first is that it has a mobile optimized dynamic display which means it’s going to dynamically resize all of our images to fit different browser sizes which is really important because sixty percent of traffic on Shopify actually comes from cell phones so we want to make sure that our theme is mobile-friendly.
so we’re gonna click add Brooklyn and Shopify is what we’re gonna do all the work for us here you can see at the top that it is adding the theme and we have successfully added Brooklyn.
now I want you to scroll down and go to actions and you’re going to press publish here are you sure you want to publish Brooklyn as your life theme this will replace your current theme debut and we want to press publish and then just so you can kind of get an idea of what it looks like I want you to go to customize and here we are so I want to just familiarize you with a couple of things.
so that you don’t get overwhelmed when you go to make changes on your store for yourself so up here at the top is our header this is normally where I would put something about you know free shipping or maybe I would promote like a 50% off sale on the left is where our logo is gonna go this is just a generic logo I’m gonna be showing you how to get a professional logo made for super cheap and then we’re gonna be uploading it to our store on the right is our menu items and I do want you to know it with a Brooklyn theme.
if you have more than five menu items it will switch over to a sidebar menu and it looks a little bit something like this I personally like my menu items to show up at the top and if you want yours to do that as well then you can just contact Shopify they watch you change the code for you for free and then in the middle we have our hero banner this is where we’ll say something catchy and our shop now’ button is going to take people to one of our collections so they can actually start searching products and then behind this is our slideshow .
i Am gonna show you where to get free copyright images so i really like to use a site that’s called unsplash it has high resolution images completely for free and we just want to type in the niche we are searching for and you’ll see here that there are actually over 1200 free yoga pictures which is great so we’re just gonna pick out a couple of these I really like this one so we’re just gonna download this and you’ll see here it says credit isn’t required which is great and then let’s just grab one more all right.
So let’s do this one as well so now that we have our images downloaded we need to go to Google and I want you to search tiny P&G I’m going to go to this website here to compress our images and this is something that’s really important you need to be doing this with all of the pictures that you use on your site we when someone goes on to your website if it doesn’t load within the first couple of seconds then you know research actually shows that people will leave your site so you want to make sure that you’re down sighting down sizing your images so you have quick load times and we’re just gonna grab these two images so now that these are finished we’re just going to do one last thing.
so we want to press download all and then we’re going to go on here and we are going to change the name of the images for a slight improvement in our SEO it’s not going to make a huge difference but it will make a slight change so we’re gonna do it anyways and so we want to put in yoga is art header and then we’re going to copy that and do it the same thing for the other image now once we have these saved we want to go back to our Shopify store we’re gonna go to the left side to slideshow.
we’re gonna select the first slide tap and then we’re gonna put select image upload an image and we’re going to search for our files alright so we have yoga is our header and we’re going to also upload that second image we’re going to press select and we’re going to press save and now we have our first slide to do the second slide we’re going to go back we’re going to go back to slide show down to the second tab select image and then grab that second picture and now we have our slideshow completes so now that that is done we are going to go back in and edit our hero banner so we’re gonna go over to slideshow come down to that very first slide and scroll down until we see subheading text.
here I’m gonna write a place for all Yogi’s and then my hero banner is going to say luxury yoga products and you can really get creative here the people that make money drop shipping are the people that put their personality into their stores now for the shop now button.
I’m going to leave it because it does lead to a collection and people are used to seeing it so we’re just gonna keep it and we’re gonna press save and then we’re gonna go back to that main menu and just so you kind of understand how all of this works everything kind of lines up in sequential order so at the top here you have your header the sidebar menu is where your collections go so if you add like women’s or men’s clothing or accessories it’s gonna show up here at the top.
and then the slideshow is obviously what we edited and where our hero banner is below that is the rich text we have a featured collection and then our collection list is kind of where we can put different collections so maybe the first one is like women’s clothing and then we have like essential oils and yoga accessories it’s really whatever you want but if you do want to change the order of the collections or you know the items here you can switch them around and Shopify is so easy it just kind of does the work for you which is really cool but next we are going to add in our logo now if you don’t have a logo and you’ve never heard a fiber check it out you can go on here everything is super cheap and all you do you know it’s fiber comm and you go to the top where it says find services you’ll type in logo design and then it’s gonna pull up all of these options.
I like to sort by best selling you can see here that this person has worked with over a thousand people and they have a star rating which is great so you know that you’re working with someone who does a good job but for the purpose of this tutorial I just made a quick logo on Photoshop and I’m gonna show you where you put it in so you want to come back to your Shopify store we’re going to go to header and then here you’ll see logo and we’re gonna do select image upload an image and then I’m going to type in yoga logo you want to make sure you’re using a PNG file so that the background is clear.
I really like to go with white but depending on the image you use is your background depends you know what the colors you use for the logo what looks best so we’re gonna select that and here it is so we’re gonna press save so now that this is done you can see that everything is kind of starting to come together we have our logo up here in the top left corner we have our hero text edited we have our images in our slideshow and now we are going to be talking a little bit about our menu items here the home and catalog and then we’re also gonna dive into our collection list now.
if you are new to shopping my recommendation to you would be to find the stores that have lots of traffic and make sales and just kind of model your site around theirs if you look down in the description I am gonna leave a link for my product research video that goes over how to find the most successful Shopify stores and also how to find successful products to sell on Shopify but for today’s tutorial we are going to be using pop and you can really learn a lot just by looking at what other sellers are doing so when we first come to color pop we see are you ready for this 24 hours only 20% off site-wide and free domestic shipping and spend $75 pick a free pallet so they are running a promotion at the top.
they have their shipping bar listed as free us shipping on all orders for a limited time only so we are going to copy that and we are also going to use some of their menu tabs so right now they have shop new arrivals best sellers pallets and gift shop so we’re going to use those first two we’re gonna use shop and new arrivals so let’s head back over to our store you want to go into settings – header scroll all the way down to the bottom and where you see text you’re going to delete that and paste our free shipping bar.
you’ll see it pop up at the top here and make sure you press save and then I want you to go back to the main menu tab and go to sidebar menu and our sidebar menu are these tabs we have home and catalog right now we’re gonna switch those so all you do is press edit and then instead of home we are going to write shop apply changes here and then edit catalog and change this to new arrivals once you finish that just press save and we are going to take a look and see what we have done so as you can see guys things are really starting to come together we have our new banner listed up here at the top we’ve got our new menu items as shop and new arrivals and things are looking pretty good.
so I hope you guys get really excited about this I don’t know maybe it’s just me maybe I’m just like a total nerd for this stuff but it seriously amazes me how quickly you can put together a fully functioning ecommerce site so before we dive into products.
I want to talk about a couple more things on again so go back to your fee mediterrenean you to go over to theme settings and this is where you can really start to get creative so if you click on the colors tab this is where you can change any color of like any fonts the body text line color button labels I mean really anything you want you can also play around with the typography which is obviously the font you can you know figure out what you like find something that looks good you don’t really just have fun with it the people that do well on e-commerce are the ones that kind of put their own style into things another really important tab I want to talk about is your cart page so Shopify has your cart default set to drawer.
and I want you to change it to page and this is really important when it comes time to doing retargeting ads you can actually put your pixel on the back end on your cart page so if someone comes to that page and they don’t check out you can send them a retargeting ad and if you don’t know what I’m talking about just leave me a comment below let me know if you want me to make a video on that there’s some really cool things that you can do with Facebook advertising but for now just make sure you change it to page so this is where you will edit your social media if you scroll down you can put in your socials here now.
I haven’t actually created these accounts but you would just go to Facebook create the account and then you can just link it here using the URL and I would recommend at least using Facebook and Instagram and if you scroll down to the bottom you can see where these actually pop up and then your Instagram goes here
but it’s really important to start building a Facebook page and an Instagram account because those are the two main sources that you are going to be pushing traffic from so make sure you do that now your favicon is this little icon that shows up next to the tab you see here my arrow is on the shopper cup the Shopify favicon you can get what it is custom-made on Fiverr you would just go type in favicon like we did earlier with our logo and you’re gonna get a bunch of your results that show up and then you obviously want to sort by best selling and then you can choose from all of these different sellers the last thing I want to talk about on this setting is your checkout page.
and one last thing on the spin of sale I want you to come over to integration and you want to turn Shopify integration on and you also want to change MailChimp integration on and MailChimp is another app that you can use it sends out automated emails and it’s actually free up to 2,000 subscribers.
so make sure that you download that app and look into it if you guys want me to make a video on how to set up MailChimp and how to make successful email drips then just leave me a comment below and I can do that for you guys but for now just make sure that it’s on and then you’re going to press save and that is it guys so.
let’s go take a look at our store so there you have it guys a fully functioning ecommerce site in less than an hour I hope this tutorial really helps you out on your Shopify journey make sure you check out the description below.
I’ve attached a bunch of free resources and if you are serious about Shopify you want to learn how to quit your job and actually scale your store and make a great income then make sure you check out the free webinar that I listed below if you guys like this video I would love for you to leave me a comment saying hello and if you haven’t already make sure you hit that subscribe button turn on those notifications I put out new videos every single week
As found on Youtube