🔥 Shopify Tutorial For Beginners 2020 | How To Create A Profitable Shopify Store From Scratch


What is up guys! Welcome to the Shopify beginners tutorial this is going to be a Tutorial on how to set up a fully functional Shopify store ready to make Sales in under an hour now.

if you’re looking for a video on how To do product research how to find the best niches or how to find home run Products to actually sell on Shopify then take a look at the video listed in The description below .

its gonna go over more of the product research side this Video is just gonna show you how to actually set up your store as a beginner So let’s get started so the first thing that you’re gonna want to do is go to Shopify com and you’re gonna go to the top right corner to get started And here it says start your free 14-day trial .

which is great because you can Actually get a feel for Shopify before you actually start to spend any money Now you’re gonna want to enter in an email address and then a password of Your choice and then just to clarify your store name is just going to be your My dot Shopify store name so if you do choose to use a domain .

you can change it But to clarify we are just gonna try to use the store name of our choice so let’s see if arts yoga is art is available it looks like it is so we’re gonna press create your store and just so you know I chose yoga as my niche because I’m actually a yoga teacher and it has a really passionate audience and most people that do yoga have some type of discretionary income and there are also a ton of products that you can sell for this niche all right so it says tell us a little bit about yourself so we’re going to put that we are selling with a different system.

and I do sell off of Amazon so we’re gonna select that and even if you aren’t making any revenue yet I would suggest that you do put down that you’re making at least some money because when it comes to calling in the Help Center I do think that Shopify does prioritize based off of the people that are you know making.

because they think that you have a better chance of making sales and sticking with them longer so we’re gonna put down that we make between fifty and two hundred and fifty thousand and we’re gonna be setting up this store for ourself the next thing it’s asking for is our address and just some basic information so I’m just gonna enter this in super quick.

so you guys don’t have to watch me so as you can see here we are on our back store at the top it says welcome to Shopify Jessica we have my name in the top right corner and then our store name which is yoga is art and over here on the left we have all of our menu items we’re gonna be going over all of these you guys kind of know what is important but to start off.

I want you to click on online store and this is gonna take us to our themes page and your theme is what your customers see when they come to your online store so it’s your layout and shop that does a really great job of this they have a bunch of free themes so.

I want you to scroll down and press explore free themes it’s gonna pop up all of the themes you can kind of look through these but there are two that.

I really recommend you using the first is jump start and jump starts really great if you are just planning on launching a couple of products but for this tutorial we are going to be using Brooklyn and there are a few things that I really like about Brooklyn.

the first is that it has a mobile optimized dynamic display which means it’s going to dynamically resize all of our images to fit different browser sizes which is really important because sixty percent of traffic on Shopify actually comes from cell phones so we want to make sure that our theme is mobile-friendly.

so we’re gonna click add Brooklyn and Shopify is what we’re gonna do all the work for us here you can see at the top that it is adding the theme and we have successfully added Brooklyn.

now I want you to scroll down and go to actions and you’re going to press publish here are you sure you want to publish Brooklyn as your life theme this will replace your current theme debut and we want to press publish and then just so you can kind of get an idea of what it looks like I want you to go to customize and here we are so I want to just familiarize you with a couple of things.

so that you don’t get overwhelmed when you go to make changes on your store for yourself so up here at the top is our header this is normally where I would put something about you know free shipping or maybe I would promote like a 50% off sale on the left is where our logo is gonna go this is just a generic logo I’m gonna be showing you how to get a professional logo made for super cheap and then we’re gonna be uploading it to our store on the right is our menu items and I do want you to know it with a Brooklyn theme.

if you have more than five menu items it will switch over to a sidebar menu and it looks a little bit something like this I personally like my menu items to show up at the top and if you want yours to do that as well then you can just contact Shopify they watch you change the code for you for free and then in the middle we have our hero banner this is where we’ll say something catchy and our shop now’ button is going to take people to one of our collections so they can actually start searching products and then behind this is our slideshow .

i Am gonna show you where to get free copyright images so i really like to use a site that’s called unsplash it has high resolution images completely for free and we just want to type in the niche we are searching for and you’ll see here that there are actually over 1200 free yoga pictures which is great so we’re just gonna pick out a couple of these I really like this one so we’re just gonna download this and you’ll see here it says credit isn’t required which is great and then let’s just grab one more all right.

So let’s do this one as well so now that we have our images downloaded we need to go to Google and I want you to search tiny P&G I’m going to go to this website here to compress our images and this is something that’s really important you need to be doing this with all of the pictures that you use on your site we when someone goes on to your website if it doesn’t load within the first couple of seconds then you know research actually shows that people will leave your site so you want to make sure that you’re down sighting down sizing your images so you have quick load times and we’re just gonna grab these two images so now that these are finished we’re just going to do one last thing.

so we want to press download all and then we’re going to go on here and we are going to change the name of the images for a slight improvement in our SEO it’s not going to make a huge difference but it will make a slight change so we’re gonna do it anyways and so we want to put in yoga is art header and then we’re going to copy that and do it the same thing for the other image now once we have these saved we want to go back to our Shopify store we’re gonna go to the left side to slideshow.

we’re gonna select the first slide tap and then we’re gonna put select image upload an image and we’re going to search for our files alright so we have yoga is our header and we’re going to also upload that second image we’re going to press select and we’re going to press save and now we have our first slide to do the second slide we’re going to go back we’re going to go back to slide show down to the second tab select image and then grab that second picture and now we have our slideshow completes so now that that is done we are going to go back in and edit our hero banner so we’re gonna go over to slideshow come down to that very first slide and scroll down until we see subheading text.

here I’m gonna write a place for all Yogi’s and then my hero banner is going to say luxury yoga products and you can really get creative here the people that make money drop shipping are the people that put their personality into their stores now for the shop now button.

I’m going to leave it because it does lead to a collection and people are used to seeing it so we’re just gonna keep it and we’re gonna press save and then we’re gonna go back to that main menu and just so you kind of understand how all of this works everything kind of lines up in sequential order so at the top here you have your header the sidebar menu is where your collections go so if you add like women’s or men’s clothing or accessories it’s gonna show up here at the top.

and then the slideshow is obviously what we edited and where our hero banner is below that is the rich text we have a featured collection and then our collection list is kind of where we can put different collections so maybe the first one is like women’s clothing and then we have like essential oils and yoga accessories it’s really whatever you want but if you do want to change the order of the collections or you know the items here you can switch them around and Shopify is so easy it just kind of does the work for you which is really cool but next we are going to add in our logo now if you don’t have a logo and you’ve never heard a fiber check it out you can go on here everything is super cheap and all you do you know it’s fiber comm and you go to the top where it says find services you’ll type in logo design and then it’s gonna pull up all of these options.

I like to sort by best selling you can see here that this person has worked with over a thousand people and they have a star rating which is great so you know that you’re working with someone who does a good job but for the purpose of this tutorial I just made a quick logo on Photoshop and I’m gonna show you where you put it in so you want to come back to your Shopify store we’re going to go to header and then here you’ll see logo and we’re gonna do select image upload an image and then I’m going to type in yoga logo you want to make sure you’re using a PNG file so that the background is clear.

I really like to go with white but depending on the image you use is your background depends you know what the colors you use for the logo what looks best so we’re gonna select that and here it is so we’re gonna press save so now that this is done you can see that everything is kind of starting to come together we have our logo up here in the top left corner we have our hero text edited we have our images in our slideshow and now we are going to be talking a little bit about our menu items here the home and catalog and then we’re also gonna dive into our collection list now.

if you are new to shopping my recommendation to you would be to find the stores that have lots of traffic and make sales and just kind of model your site around theirs if you look down in the description I am gonna leave a link for my product research video that goes over how to find the most successful Shopify stores and also how to find successful products to sell on Shopify but for today’s tutorial we are going to be using pop and you can really learn a lot just by looking at what other sellers are doing so when we first come to color pop we see are you ready for this 24 hours only 20% off site-wide and free domestic shipping and spend $75 pick a free pallet so they are running a promotion at the top.

they have their shipping bar listed as free us shipping on all orders for a limited time only so we are going to copy that and we are also going to use some of their menu tabs so right now they have shop new arrivals best sellers pallets and gift shop so we’re going to use those first two we’re gonna use shop and new arrivals so let’s head back over to our store you want to go into settings – header scroll all the way down to the bottom and where you see text you’re going to delete that and paste our free shipping bar.

you’ll see it pop up at the top here and make sure you press save and then I want you to go back to the main menu tab and go to sidebar menu and our sidebar menu are these tabs we have home and catalog right now we’re gonna switch those so all you do is press edit and then instead of home we are going to write shop apply changes here and then edit catalog and change this to new arrivals once you finish that just press save and we are going to take a look and see what we have done so as you can see guys things are really starting to come together we have our new banner listed up here at the top we’ve got our new menu items as shop and new arrivals and things are looking pretty good.

so I hope you guys get really excited about this I don’t know maybe it’s just me maybe I’m just like a total nerd for this stuff but it seriously amazes me how quickly you can put together a fully functioning ecommerce site so before we dive into products.

I want to talk about a couple more things on again so go back to your fee mediterrenean you to go over to theme settings and this is where you can really start to get creative so if you click on the colors tab this is where you can change any color of like any fonts the body text line color button labels I mean really anything you want you can also play around with the typography which is obviously the font you can you know figure out what you like find something that looks good you don’t really just have fun with it the people that do well on e-commerce are the ones that kind of put their own style into things another really important tab I want to talk about is your cart page so Shopify has your cart default set to drawer.

and I want you to change it to page and this is really important when it comes time to doing retargeting ads you can actually put your pixel on the back end on your cart page so if someone comes to that page and they don’t check out you can send them a retargeting ad and if you don’t know what I’m talking about just leave me a comment below let me know if you want me to make a video on that there’s some really cool things that you can do with Facebook advertising but for now just make sure you change it to page so this is where you will edit your social media if you scroll down you can put in your socials here now.

I haven’t actually created these accounts but you would just go to Facebook create the account and then you can just link it here using the URL and I would recommend at least using Facebook and Instagram and if you scroll down to the bottom you can see where these actually pop up and then your Instagram goes here

but it’s really important to start building a Facebook page and an Instagram account because those are the two main sources that you are going to be pushing traffic from so make sure you do that now your favicon is this little icon that shows up next to the tab you see here my arrow is on the shopper cup the Shopify favicon you can get what it is custom-made on Fiverr you would just go type in favicon like we did earlier with our logo and you’re gonna get a bunch of your results that show up and then you obviously want to sort by best selling and then you can choose from all of these different sellers the last thing I want to talk about on this setting is your checkout page.

and I want you to just leave it exactly how it is because people are really familiar with the Shopify checkout page and so if you just leave it alone it seems to convert more sales so that guys is basically it for all of our settings until we actually come back to add products to our store for the sake of this video we are actually going to go back and delete all of the sections that you don’t necessarily need to get started so we’re gonna be removing the rich text we’re also going to be getting rid of the collections list and you guys can always go back in and add these in later but for the sake of this video we just want to make this as simple as possible to get you started so I want to remove all the barriers to entry we’re also going to be deleting the newsletter and I do want you guys to know that collecting an email list is a really important factor to having a successful Shopify store but I’m gonna show you guys a trick to get way higher conversions it’s gonna help you collect a lot more emails and that really is the key to having a successful store it’s building that list of emails of devoted customers that like the products that you’re selling so we’re gonna get to that a little bit later but for right now we really just have an extremely simple bare-bones store which is not necessarily a bad thing so many people start out on Shopify and they think that they need to import hundreds of products to get sales but it’s actually quite the opposite you want to keep your collections very small it’s much better to have you know three to five Ultra related items in a collection that you know work really well together and so we’re going to go over that but for now we are going to save this so once you have that saved I want you to click on the Shopify icon in the top left corner we’re going to go back to our home page and we’re gonna go down to settings we’re just gonna be going over a couple of these really quickly the first one is general you’ll see at the top is where your store name is if you have an LLC you will want to put it under legal name of business the rest is just generic information so don’t worry about that under payments there are a couple of options most people use Shopify payments or PayPal which you can set up directly through your email address if you haven’t already I do want you to click on complete account setup on Shopify payments at the top it’s gonna ask you for your EIN number don’t worry about anything to do with taxes just yet until you’re making sales that should even be on your mind if you scroll down to the bottom you will see statement descriptor and this is really important you want to make sure that this is correct because if someone comes to your store they order product they check their credit card statement they don’t recognize the name and they forgot they bought something they call in make a dispute on their credit card then Shopify payments will actually shut you down so it’s a real pain and you definitely don’t want that to happen so just make sure that that is correct under checkout there’s a couple of things we want to go over you want to make sure that accounts are set to disabled you definitely don’t want to make someone have to set up an account to make a purchase we want to make this as easy as possible on them under your customer contact I like to put customers can only check out using email address where it says full name we want to require first and last name and this is because once we start using over Lo and Aliexpress it’s gonna make the drop shipping process a whole lot more organized and easier for you so require first and last name company name should be optional address line two should be optional shipping address phone number should be optional while the customer is checking out this is just a auto-completion so when they are filling out their their checkout it’ll automatically fill their billing or their credit card this is up to I like to leave it you know some people like it some don’t when it says ask for permission to send promotional emails to customers for the store you want to do by default customer agrees to receive promotional emails some people you know won’t like this and they’ll unsubscribe but you can’t make everybody happy for the most part people don’t mind it under after order has been paid we want to keep that as default do not automatically fulfill any of the orders line terms and then just scroll down a little bit you want your checkout language to be English I mean it guess unless you you know speak like French or something I don’t know this is pretty cool Shopify will actually generate a sample refund policy for you so you want to make sure you do this I’m if you scroll down like halfway through the refund policy you will see your email address you want to make sure to change this to a professional email and we didn’t really go over how to set up a store email in this tutorial but if you want me to make a video on it I can do that just leave me a comment below but it should be something along the lines of support at your store name com and we’re gonna copy this and then scroll down a little bit and we’re going to generate the privacy policy and at the very bottom of the privacy policy again you will see your email address and you just want to paste in that store email and the same for Terms of Service we’re just gonna press save the next one is shipping and we are gonna go over that but we’re gonna do it loss because it is probably the most complicated the taxes don’t even worry about the taxes like I said until you’re actually making money right now the only thing that you need to worry about is getting your store up and making your first sale the notifications we’ll go over in a different video if you want you don’t really use them much until you’re actually using over low you can send you know like coupons and stuff as receipts to your customers but for now we are going to just leave that alone files that’s where all of your images videos and documents are stored sales channels is where you can manage your channel you can fulfill through different services but I intend to just stick with drop shipping but if you see here if you click on sales channels you can fulfill through Pinterest Facebook Amazon I think you can do wish but I like to keep things separate and I just like to do by fulfilling through all the express account is where you can cancel or you know do anything really with your account but don’t cancel it because you’re gonna make this happen and then billing is obviously where you are billed for your your store so we are going to go back and dive into the shipping now a lot of people get confused on shipping but we are going to make this super simple so this top address here the shipping from address is actually irrelevant so don’t worry about it because we’re not gonna be the one shipping our products we’re gonna be actually using a model called drop shipping which means that the supplier or manufacturer that actually creates our product is going to send it directly from the warehouse to our buyer and this is a really beautiful model because we don’t ever have to physically touch the products we don’t have to have a warehouse to store them in and as a business owner we don’t have to have the upfront capital to spend all the products because we don’t have to buy them until after someone has already purchased them for a much higher cost so I’m sure you can see the beauty in this model so let’s dive into the shipping I want you to come down to shipping zones and I want you to delete all of the preset shipping zone set by Shopify I already did it and once you have that finished all you do is just go to edit and then delete zone come back to you know this page and we’re gonna press add shipping zone and we are going to start from scratch and we’re going to call this zone free shipping big for and the big four are the four main countries that you are going to sell to so let’s go ahead and add in those countries they’re gonna be the United States the UK Australia and Canada and don’t worry about the other countries because 99.999% of all of your orders are going to come from these four countries and then we’re gonna come down to price base rates and we are going to press Add rate and since we are advertising free shipping on all orders we are going to call this free shipping and our minimum order price is going to be zero dollars and then we are going to make our rate free shipping rate and if you wanted to do like free shipping on all orders over 50 then this minimum order price would be $50 but since we are doing free shipping on all orders we are going to keep it like this so we’re gonna press done and then we’re gonna press save and that is how we set up our free shipping now there are a ton of other ways that you can do your shipping and if you guys want me to make a video strictly on shipping and all of the different ways that you can organize your shipping then just leave me a comment below and I would be happy to do it for you guys but when we do start doing our advertising we want to make sure that we are pushing all of our traffic to these four countries and this is pretty much all of the backend stuff we went through all of our settings we set up our shipping so let’s dive back into some of the fun stuff I want you to go on to Google and I want you to search over lo Chrome extension and we are going to download this we’re gonna press add to Chrome add extension and now that we have this added to our Chrome we are going to go back to our store we’re gonna go to apps visit app shop and we are going to search for over lo we’re gonna get this and this is a completely free app this is how we actually import products into our store and so we’re gonna press install app so as you can see here we are on the overload dashboard and this app is super easy to use you can actually do product research on the over lo app but I still prefer to use all Express so for this tutorial that’s what we’re gonna be using so all you have to do is come up and you’re gonna go to Aliexpress calm it looks like this and this is where we find all of our products to dropship and I’m going to search yoga strap so as you can see there are a ton of results we’re gonna start out by sorting by orders and we can see a couple of things here and again this isn’t a product research video if you want more tips on finding homerun products make sure you check the link in the description but I’m gonna show you how to import these products into your storm as you can see there are seven hundred and forty four orders on this drop and it is selling for a dollar 58 now this little blue tab on the right is actually our overall Oh Chrome extension and it makes our lives super easy so all you really have to do is just click on it and it will import the product for you so let’s just grab a couple more let’s do a block and once again we’re gonna sort by orders let’s grab this foam roller and let’s do a top so this one has two thousand eight hundred and sixty orders and it’s selling for just over six sixty three so this is great guys we’re gonna go ahead and add that and then we’re gonna push open in Port list and you can see here are our three products I’m gonna push push all products to shop are you sure you want to push all products to your shop yes we do and so from here I want you to just go back up to your store I want you to go down to products and there you have it guys there are all three products that we just imported using the Chrome extension it is really as easy as that we have images we have our titles we have the inventory and usually if the inventory is high it means that the product is selling so that is great so we’re just gonna click on one of these we can see what is going on here up at the top we have our title which is obviously super long and unattractive so we’re going to delete some of this text and guys you should really get creative with this we’re not going to talk too much about copy but this is where your description would go I would recommend finding a store in a similar niche and looking at what they’re writing out for their product descriptions and then write out something similar but just kind of add your own little flair and twist so down here we have our images and we’re just gonna keep rolling through this so we can get our store up and live at the bottom there are all the different variants and you didn’t have to put any of this information the app did all of it for you you don’t have to hold the inventory you know there are a ton of different colors so guys I’m sure you can see why drop shipping is really such a beautiful model and over here you will see that the foam roller is listed at 1268 and this is because of global pricing rules if you go up to the overload dashboard and you come down to this little menu tab here we can see the global pricing rules and right now it is set automatically to multiply by two and this means that whatever the product costs on oli Express overload is going to automatically multiply that cost by two so if our product costs two dollars the product is going to show up as four dollars on our store so you definitely want to make sure that you are looking to check how much you’re gonna be paying for a package shipping and you should make sure that your profit margin is at least 33% minimum so make sure that you are pricing things properly we can go back to our store and we can actually change these prices manually so I would price something like this at about $and our compare app price is gonna show up next to the real price crossed out so we want to make sure we make this a lot higher I like to do 50 or 30 percent higher it just makes people feel like they are getting a really good deal which makes people want to buy so let’s save this and then I’m going to show you guys how to set up a collection and then actually link that collection to your main menu tab so we’re gonna come over here to the left to collections and we’re gonna press create collection and we will call this featured collection the world’s best products and you obviously want this description to be a little bit more keyword and rich to have a slight improvement on our SEO but for now we are just gonna leave it at this on the right here you can add a collection image if you want and we want to press manually select products and we will press save and then we’re going to add the products to the collection and it’s really easy all you do is just click on this here and then check all three products and there you are it actually added those for us that easy okay we’re gonna come back over to online store and then we’re gonna go to customize and we’re going to link that collection to our featured collection section of our site so over here on the Left where it says featured collection we’re going to click that and then instead of it linking to homepage we want it to link to the collection we just created and there you go guys there are our three products all we have to do now is just get rid of this ugly gray color around the boxes so if you come back and go to theme settings go to colors and then down to the product background we’re just gonna make this a super bright whites and look how pretty it looks so let’s press save and then all we have to do now is just hook the featured collection up to these two main menu tabs so we are going to come back to our home page we’re gonna come down to navigation and then we’re gonna go to main menu here we’ll press edit and instead of this linking to homepage we want to get rid of that and we want to link it to our featured collection and if you had other collections created this is where you would do this and we’re gonna do the same thing for new arrivals and there’s just one last thing I want to show you on this main menu tab so let’s say that we wanted new arrivals to show up as a sub tab underneath shop all you would do is grab these six little dots and you just pull it over and it’s gonna show up like that on our website so let’s save that and then let’s come back over and see what we are working with so there you have it guys we have a fully functioning EECOM site in less than an hour we set our cart we set up our free shipping we got our background images and our hero banner set up we’ve got products in the store you can actually go on and buy these products all you would have to do to get your store up and going is go back in edit the titles edit the descriptions you know do more keyword and rich so you have a slight improvement on SEO and then just change the prices and this site is ready to go guys so I just want to show you one last thing I did tell you at the beginning of this video that I would be showing you a way to collect emails that would give you crazy conversions so we’re gonna go back to our home page and I want you to come down to apps and then we’re going to go to visit Shopify app store and then I want you to search for spin a sale and this is a really fun app the basic model is $a months it’s super cheap and it will give you a ton of conversions so we are going to get this and we’ll press install up here and you can see here that there a couple different plans you can choose from for this tutorial I’m gonna be using the pro so we will select our 10 day free trial and you can see here I am on the back end of spin of sale at the bottom there are a ton of different themes we can choose from I really like this top one so we are going to select the coral we’re gonna press Save Changes and this is where you would set up your coupons and I’ll show you that in a second we’re just gonna press save and continue for now so I can show you guys what this actually looks like on our store you want to make sure that you turn the pop-up on and then we’re gonna go to preview mode so here’s our store guys this is what people see when they come and then BAM right away you get wheel of fortune that pops up and who doesn’t love this kind of stuff it says win a special prize enter your email address to spin the wheel for a chance to win do you feel lucky so this does a couple of things you know people love to feel like they are winning they love to play the lottery and in order to spin the wheel they have to enter their email address so we’re gonna be collecting a ton of emails with this pop-up and that is really one of the main keys things to building a successful store is building out that email list so this is really cool and you can change the coupon codes here now when they do get a coupon let’s say they get like a 30% off coupon they’re gonna be so much more likely to actually buy from your store because they feel like they won something and they feel like they have to use it so this is a really cool app I’m just gonna show you how to actually set up the coupons real quick and that is it guys so we’re gonna come back over and we’re gonna go to set up prizes so winning prize one these are the the tabs that are on the actual wheel so let’s do 30% off and then the probability is you know the chance that they’re actually going to spin that coupon so we’re gonna press save here and then we want to go back to our store our home page so we can create this discount code and we’re just going to come down to discounts and we are going to create a discount and you can see here you can generate the code and then this is the percentage value so we did 30% and this is going to apply to the entire order who is eligible everybody and we want to make sure that this is limit to one per customer and then we’re going to press gonna copy this code and press save and we’re just going to back to our spin a sell back page and we’re going to come down to set up prizes and we are going to paste that coupon code in and then we’ll press save again .

and one last thing on the spin of sale I want you to come over to integration and you want to turn Shopify integration on and you also want to change MailChimp integration on and MailChimp is another app that you can use it sends out automated emails and it’s actually free up to 2,000 subscribers.

so make sure that you download that app and look into it if you guys want me to make a video on how to set up MailChimp and how to make successful email drips then just leave me a comment below and I can do that for you guys but for now just make sure that it’s on and then you’re going to press save and that is it guys so.

let’s go take a look at our store so there you have it guys a fully functioning ecommerce site in less than an hour I hope this tutorial really helps you out on your Shopify journey make sure you check out the description below.

I’ve attached a bunch of free resources and if you are serious about Shopify you want to learn how to quit your job and actually scale your store and make a great income then make sure you check out the free webinar that I listed below if you guys like this video I would love for you to leave me a comment saying hello and if you haven’t already make sure you hit that subscribe button turn on those notifications I put out new videos every single week

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