Social media marketing is like a two-way street.
You, as a marketer, of course, may think that everything is going only in the direction away from you – great blog articles, witty tweets, latest news, special offers, promotions. Sometimes, you even think that you give a piece of your soul to your followers and subscribers.
But your subscribers will definitely give you a constant feedback. They do this every time they click on your links, read your blog, like and retweet your posts. This is the reward for your work – especially if one of the subscribers goes further and leaves a comment or even a question after the material you have diligently created for you.
As soon as you manage to “fall in love” with your subscribers, you start building “serious” and strong relationships with your subscribers, and then receive something in return. Oh, this is a wonderful warm feeling when you realize that what you have created has become useful for someone. In the end, for this you do what you do.
Special Award for Special Subscribers
These butterflies in the stomach, which you feel from the reaction of your subscribers to your work, are really very pleasant. And you want to get them again and again. If your followers express their admiration and gratitude to you for sharing useful information with them three times a week, just imagine how you can make happy especially loyal subscribers by inventing personal encouragement for them.
Surely, you have noticed that some of your subscribers pay much more attention to your work than everyone else. In fact, it’s very cool if you have a couple of subscribers who can act as “brand ambassadors” to the people (they are also called “brand ambassadors”). They will do a lot of the work for you – they will chant your brand and / or products in all their social networks.
The point here is that you are a person interested in promoting your product, while your “brand ambassador” is not . Your subscribers understand that you will certainly be proud and praise everything that your company releases. In this case, the ambassadors of your brand, as well as other subscribers, do not get anything from it. Therefore, at that moment, when you already said and did everything you could, it will be your trump card up your sleeve. Your subscribers will trust these people more than you simply because they are not interested in making you any profit.They have nothing to do with it, because they have not invested in your products, so people will believe that they are telling the truth.
3 great ways to encourage your subscribers
If you are quite lucky and have worked well to create a thriving social network of subscribers and may even have enlisted the support of one or two evangelists of your brand, then you probably find your job even more enjoyable.
That is why you want to thank your subscribers and here are 3 interesting options for how to do this.
1. Exclusive discounts and coupons
Saying “thank you” in tweet is one option, sending a personalized email is another one. But still, and probably it will not be a surprise, the money will have the greatest effect. By giving your followers exclusive discounts and offers when they purchase your products, you ignite their interest and it will pay off again and again. This is a great way to make your customers happy, as well as to encourage them for current and future purchases.
2. Help them get involved in something meaningful.
Another interesting move that some companies use is to help followers see the results of their actions. People love to participate in charity, but they don’t always have time to organize something significant on their own. So, do it for them and they will be able to observe how the overall contribution grows and grows, feeling at the same time their involvement in something big and significant.
Nononsense.com demonstrated an interesting way to do this a couple of years ago. No Nonsense, a factory that manufactures hosiery, organized a campaign called “ Socks for America ”, the goal of which was to donate a million pairs of socks to needy children across the country. Every time someone subscribed to the No Nonsense Facebook page, the company donated one pair of socks to those in need on behalf of this subscriber. Interesting, isn’t it?
3. Invite your subscribers to a special event.
If you can give your selected subscribers the opportunity to be the first to access something, say, launching a new product, this is a great way to create a buzz on social networks about an event or product, and also allow your subscribers to feel special. In addition, it will give them the opportunity to get to know you personally, which will make your business more spiritual and help you maintain your relationship with social media in the future.
And how do you encourage your subscribers in social networks? Do you hold any contests and promotions? Share your thoughts in the comments! 🙂
Have you ever been able to compare behavior on social networks with visiting social events? This method can be great to help understand this environment, a relatively new and at the same time filled with human passions, judgments and ego.At the same time, many of the rules of social networks will immediately become more understandable, such as:
- Do not talk only about yourself.
- Do not always take the initiative in conversations.
- To talk about something pleasant or not to talk at all.
- Ask your friends to introduce you to others you do not know yet.
The last rule will allow you to go smoothly to what we will discuss further. Surely, there have been situations with you when there is an interesting person with whom you want to meet, but there are no mutual friends. In this case, you will be faced with a choice: either violate this rule of “friends-acquaint-friends” or not meet each other. And then you still decide on the fact that in some way to circumvent or even break this unspoken rule of social networks. You still get acquainted with this interesting person, and then do not regret it at all.
Sometimes we have to bypass certain rules. And it also happens that they simply can not be broken. Sometimes – a lot of rules. What often happens in a variety of human interactions. Social networks, in essence, provide the interaction data.Therefore, in order to give you confidence and help increase your social significance , we offer you a number of social networking rules that you just want to break.
Rule 1: Do not reprint old posts.
Probably many of you know about that. So break or not? If you are faced with a choice, then I tell you what you can.
You can reprint, because your subscribers still do not see everything that you publish. Even outside Facebook, your audience reach will be within a dozen.Therefore, you can safely do it.
Up to 10% of your content is completely acceptable to reuse before you notice a strong drop in interest. Just make sure that you reprint the evergreen themes, and that this, of course, quality content. We recommend not to overdo the republishing: more than 30 times – an obvious search, and 5-7 times will be more than enough.Next, pause and allow the material to rest.
The Buffer app has a feature that shows your most popular posts. With one touch of a button, you can “rebahnut” them again. I regularly do this with my tweets on Twitter, and this has increased the level of engagement with my audience, as I republish only those tweets that have received the greatest response among my subscribers.
I do not recommend going overboard with this rule, although small blotches of negatives on the agenda here and there actually work. Especially negative is effective when richly flavored with humor; for example, “10 reasons to hate going on dates” or “10 reasons why the Zombie Apocalypse will be salvation.”
We recommend to publish no more than one negative post per week , although on the other hand, you don’t have to be an “aunt on the positive” all the time.Sometimes it does not hurt to add a little sarcasm. Although you need to be very, very careful so that your negative is not taken out of context. If you are completely new to social networks, you can skip this tip altogether. Still, the successful application of negativity requires certain qualifications.
But in any case, the game is worth the candle. Mimicking can also be particularly effective, as Ninja Twitter’s Old Spice and Taco Bell have already proven in their exchange of courtesies below:
Rule 3: You must be on Facebook
If there were doubts about the mandatory presence in the world’s largest social network, Copyblogger , a popular service for bloggers, got rid of them last year by deleting its Facebook page, which at the time had 38,000 subscribers. Of course, this caused a storm of negativity and condemnation, but despite this, Copyblogger lives and thrives. Moreover, they now have more free time.
You do not need to use the channel, which, having a lot of advantages, does not work the way you want. And if you do not have targets for the channel, then there is no sense in investing in it.
Rule 4: Automation is Bad
The graph shows the reasons why unsubscribe on Twitter :
Automating the publication of posts is indeed one of the reasons for the loss of subscribers, however, it is impossible to do without it in our time. After all, in fact, this is only the fifth reason to unsubscribe . People are most annoyed too often, every 30 seconds tweets (on the chart it is Bursts ), forcing them to unsubscribe.We recommend, however, to maintain an interval of at least 30 minutes, and preferably 1-3 hours.
Yet you can reduce the loss of subscribers if you publish from time to time self-created content that you prepare for the very time saved by automatically generated content. We recommend to automate no more than 30-40% of the total number of posts.
Rule 5: The bigger the audience, the better.
Only the lazy one did not write about the fact that one should not chase the number of subscribers on Facebook to the detriment of their quality. The same can be said about Twitter followers, contacts on LinkedIn, or people in your Google+ circles.
Of course, you will never buy subscribers or likes, etc. But all the same, trying to get as many as possible, regardless of who they are, in the end you will feel lonely in the circle of so-called friends. Nevertheless, the level of interaction with the audience depends on the quality of this audience.
You can not grasp the immensity. Being present in all networks guarantees you both zero efficiency and so much suffering. We recommend that you select multiple networks based on where your target audience is.
If you have only one specialist who knows everything about social networks and combines social networking with other responsibilities, then the most effective will be an active presence on no more than 3 networks. But even if he deals only with social networks, all the same, with a maximum coverage of 7 networks, effective activity will be only in 3-5 of them.
Set priorities when working in networks. Your time is a limited resource. Returning to the old metaphor with a social event, you are actively revolving in society, but a taxi is already waiting for you. And the counter is ticking while you gossip.
Rule 7: Answer all comments.
Do not get involved in a discussion with trolls and inadequate people with a lack of communication. After all, they are just waiting for this. Just ignore them.
It is better to spend time on something pleasant and useful, for example, confirm the skills of your contacts on LinkedIn, because they deserve it. Write to several bloggers that you liked their posts and why. Finally, call your parents. But just do not try to feed the trolls.
By the way, since we started talking about the wonderful practice of social networks, then try to do nice things for someone every day. Want to increase your chances of recognition? Then more often please others , not expecting in return and hoping for reciprocity.
Rule 8: Republish 20% of your posts and 80% of others
This 20/80 combination is in fact very flexible, and although sharing other people’s posts is very important, many do not follow it in practice. You also should not strictly adhere to it, especially if you have a diverse and high-quality content.
Rule 9: Post personal posts on a business account.
Despite the fact that it is recommended for the “humanization” of the brand, you need to think about applying this method several times, weigh the pros and cons.And in any case, it is worth very carefully to make posts, both for personal and business purposes, since our online life is all visible and almost impossible to remove.
And what do you think about these rules of social networks and our advice, how to get around them and even break? What rules of social networks have you violated and with what consequences? Share with us in the comments below!