How to increase the number of subscribers using Lookalike audience and E-mail marketing

Increase the number of subscribers in social networks now want everyone who does business.

Imagine that you have invested $ 3 million in advertisements on Facebook. Not in the house, not in the car, not even in the yacht.

Companies tend to grow at a tremendous rate, and investing such an amount ($ 3 million!), And sometimes more, on advertising on social networks has long been uncommon.

By the way, here’s more information on how much is advertising on Facebook?

But before you invest in an advertising campaign and try to increase the number of subscribers, you need to know how to properly use budgets so that the money does not “fly into the pipe.”

This means that you need to know your target audience very well in order for the advertising campaign to be successful.

Let’s now take a closer look at this.

Lookalike (similar) audience to increase the number of subscribers.

If you spend money on advertising for an audience that is not interested in your product (for example, showing high heels to men), this will definitely lead to “draining budgets”. Getting quality leads can be difficult if you don’t know where to look for the right audience.

Audience Lookalike is an audience that is created by Facebook and is similar to the one you need. Advertising is shown only to those to whom it will be interesting.

This will help you increase the number of subscribers and target ads to the right user, because Facebook users at Lookalike have the same interests and demographic similarities with the original (already known to you) audience.

For example, if your target audience is girls aged 18-32 who are interested in technology, games, applications, and business, the Lookalike audience will find girls of the same age, with the same interests, and with the same features.

Ads Manager and Power Editor will help you create ads on Facebook.

If you want to increase site traffic and increase brand awareness, you can create Lookalike from the general group of users who visited your Facebook page.

If you are planning to convert paid conversions, consider creating an audience of people who have repeatedly made purchases and are already loyal to your product .

Regardless of your KPI, Facebook recommends that your initial audience be between 1,000 and 50,000 users for the best Lookalike results.

The amount of data in your initial audience will affect the results of your Lookalike audience’s campaign.

For example, a Lookalike audience is all customers who made a purchase. Most likely, we know less about it than about the one that has ever been transferred to your site.

But sometimes some specific data is more important to us than an abundance of general information about the user (if we sell irons, the people who are interested in them are important to us, and it’s not so important how old they are, is it logical?)

The size of your Lookalike audience will affect the size and quality of your coverage.

If you create a large audience Lookalike, you will attract more people, but the new audience may not fully fully meet the same characteristics that your original audience had.

If you create a smaller audience, Lookalike limits the number of people you are targeting ads on, but guarantees that the new audience will be very similar to the original one.

You also need a strong e-mail newsletter, which allows you to personally communicate with potential customers, collect behavioral data for advertising campaigns and find out information about new potential customers.

With these tools you can create great quality leads that fit your advertising goals.

Here are three ways to help create a Lookalike audience once you start advertising your product on Facebook.

№1. Creating an audience of loyal users to increase the number of subscribers

Do not reinvent the wheel. If you already have a Facebook page that is popular among users, then consider the “warm” audience ready.

People who actively like publications or / and comment on your posts are interested in your product! This group is an excellent choice for Lookalike, as the quality of the original audience has already been considered confirmed.

If you are sure that your subscribers are interested in the product, you can be sure that a group with similar characteristics will also like your product.

How it’s done:

  • Create your own audience based on Facebook users who are already subscribed to your Facebook page. To do this, go to Ads Manager => Audiences => Create a similar audience
  • Create a Lookalike audience based on the original audience (existing subscribers).
  • Select the countries or regions in which you want to find people for your Lookalike audience.
  • As well as the size of the audience Lookalike as a percentage of the population of selected regions.

This way is a great opportunity to reach a whole group of new Facebook users who don’t know about you and your product yet, but they have similar characteristics to those who are already loyal to your product.

This way you can easily increase the number of subscribers to your page.

№2. Increase the number of subscribers using the audience from the e-mail newsletter.

Even if you are already familiar with marketing on Facebook, you probably don’t know that your e-mail strategy and Lookalike audience can work together.

You can read more: The strategy of increasing sales through the newsletter.

Your email list can serve as customer information.

These people (who are found by the system) already know about your company, and they probably already liked, commented on your posts with products, that is, one way or another, they showed interest.

Creating this Lookalike audience based on your mailing list is very similar to creating Lookalike from your original Facebook user group:

  • Combine contact information in an email. Create an audience from this contact list.
    The audience from the contact list is called the standard user audience. Facebook will match user accounts based on contact information. To do this, instead of a similar, create an individualized auditor.
  • Next, select the file with customer data
  • Create a Lookalike audience and select your own audience from the newsletter as the original group.
  • Select target geographic regions.
  • Select a group size Lookalike.

The process of creating an audience Lookalike is simple. But you need to pay a lot of attention to the original group.

If your mailing list consists of loyal users who are already buying goods from you or are actively interested in them, set up targeting to a new audience that is similar to the original one. Then you have every chance to make a good profit from your ads.

Number 3. Create hyper-targeted ads for small audiences to increase the number of subscribers.

One of the advantages of Lookalike audience is that there are many different ways to achieve the goal. You will not know what is best for your company and your target audience until you try it on several different audiences.

Then gradually improve your strategy, choose the right audience, which will give you the most conversions with the lowest CPC.

When your audience is united by some common features, it is important to use a common message in an advertisement (for example, they are interested in irons).

When you target a group of people with more specific characteristics (interested in Philips red irons, for example), you have a more specific audience, Lookalike.

Both types have pros and cons, experiment. That is, either the users whose preferences you know for sure, or just people who are interested in the product (irons, no matter what).

Creating different ad campaigns for one type of user is one of the best ways to make your ads attractive and effective.

Test different types of audiences by creating a Lookalike audience from segmented groups on your mailing list.

The data you collect on your mailing list can provide you with information to separate potential customers into specific customers. You can target them using personalized ads.

How it’s done:

You can also create groups based on how customers interact with your content via email.

  • To do this, go to the Saved audience section.
  • After you have created your own less targeted and more targeted groups of potential customers from your mailing list, create your own audiences from each of these groups.
  • Create separate Lookalike audiences with each of these small groups as a source group. Select geographic regions to target and the size of each Lookalike audience.

This will help you understand what is best for different types of potential customers in order to create an advertising strategy that pushes all your potential customers to concrete actions.

Use Lead Ads to increase the number of subscribers.

Advertising for leads allows people to fill out a form faster, and companies get new customers. (But all these moments, perhaps, are worthy of separate articles)

Your new arsenal of Lookalike Audiences will increase the number of views. The most important last step is to complete the ad loop and make sure that you upload new data to your email system so that you can stay connected.

Facebook made life easier for us. If you target your Lookalike audience to top ads, people will be asked to fill out contact information without redirecting to another site.

They stay where they were, without much fuss (conveniently, you see), and Facebook can even help auto-fill information for the user.

This allows you to quickly and accurately share your contact information.

Managing all of this new contact information in your email means that you can not only keep in touch with your customers, but also know more about them.

And in the end get new quality leads. And your page as a result will be able to qualitatively increase the number of subscribers.

Summarizing:

The ability to collect behavioral data and create detailed customer profiles helps to collect more specific information about the customer and create the best possible audience for Lookalike.

Aim for excellent quality and try to target ads to those people who really need your product.

In this way, you will attract interested customers, and customers will receive the product in which they are interested.

PS If you liked this article, share it with friends, and subscribe to blog updates.

40 ways to How to increase your email list Fast

How to increase your email list Fast

Who wants to create their own database of subscribers? Everyone wants. We all understand that the larger the list of email addresses, the higher the profit from email marketing. Let’s get down to business.

1. Define your target audience

It doesn’t matter what tactic you have. If the foundation is laid incorrectly, the tactic will not work. In this case, I’m talking about understanding your target audience.

Who do you want to see as your subscriber? What need do you strive to meet, what problem are you helping to solve? Create an ideal customer profile, it will help your business as a whole.

2. Create a high conversion subscription form.

Only after you have finally decided on the target audience, it is worthwhile to proceed to the creation of free content, motivating to subscribe.

The easiest way to do this is to choose the most popular of your products and highlight a separate topic on it. Be as specific as possible. If this offer does not give a high conversion to subscriptions, change it.

3. Choose the best format.

How does your audience prefer to use content? Who are the readers, and they like to read your long blog posts, or are they all visuals and love infographics and video? It may be worth recording a podcast, then you will understand that it is audio that attracts your customers the most.

Determine whether your format matches your audience’s preferences. E-book, short course, video tutorials, webinar , infographics, or phone call recording. Test several options and select the one that has the higher conversion.

4. Create a subscription page

Do not forget to prepare a separate page with a description of your offer. Start with an attractive headline at the top. Describe the benefits of a subscription. Next, create a list of 3-5 key benefits of your offer. Add a registration window and create a powerful call to action.

5. Simplify the subscription process

Have you come across such pages, where in order to subscribe, you need to dance with a tambourine? Do not follow the lead of their owners.

Enough name and email address. Ask for more information, if only you really have a good reason for this. Add the information that you will not send too many emails and will not pass the email address to third parties. In general, the smaller the form fields, the higher the conversion to a subscription.

6. Make your offer as clear as possible.

Make sure your offer is clear to the subscriber. For example, it’s not easy to register for updates, but tell people what they will receive. For example, “Subscribe and get a discount of 500 rubles for the first order.” And don’t assume they know what to do. Every day there are those who subscribe to the newsletter for the first time. So tell them what they should do.

Do not forget to add that it is free, and that by sending their Email address they agree to subscribe to your letters.

7. Start a blog

So, you have a super proposal. And now let’s talk about all the ways to show your proposal to as many people as possible.

First of all, start a blog if you haven’t done it yet. No, this should not take a lot of time from you, start with one post a week, because your goal is not to become a “thousand-blogger”. You are blogging to attract new people with fresh content and their further involvement.

8. Start the newsletter

Start a newsletter, right from the beginning of creating your mailing list. This list should not be exquisite. You can get away with a teaser and a link to the latest blog post or thought of the day, tips, pictures, links to resources or a brief offer of working with you. Make your newsletter as useful as possible and ask people to share it with friends and colleagues.

9. Record a video

People assume that blog content is text posts, although this is far from the case. Try different content feed formats.

Make a small video and embed it in a post or make a video with decoding and publish it as a post. People will love to see you on the video; moreover, this is one of the most effective ways to gain their trust.

10. Add infographics

Try to find someone who will make you infographics. Well done infographics have viral potential. People like to see vivid visualizations that explain a complex concept broken down into individual elements for better understanding.

11. Create a separate offer for each blog post.

This advice is not for the faint of heart.

For each of your blog posts, make a unique “free bun” based on this post. For example, if you are making a video, you can offer a list of resources or a checklist, which will be your “bun”. If you sell landings, you can offer a free template that people will receive if they sign up.

Yes, it will take some effort, but it is much more difficult to choose what to offer. If you limit yourself to cheat sheets, checklists, or one-page sentences, then simplify your task.

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12. Place your offer in the most visible place.

Some people are embarrassed to ask for an email address. Don’t do that. If your site is designed as a blog, the offer should be placed at the top of the sidebar so that people can see it without scrolling.

13. Post subscription form

Consider adding a subscription form on your site, namely a window for entering the name and email address next to the site header.

14. Add social proof

If you already have a list of decent size, it is worth it to brag. For example, “join the 10,000 cool subscribers” or something like that.

People pick up someone else’s initiative. That is why busy restaurants attract even more people, and sudden queues arouse curiosity.

15. Place the subscription form on the page “About the Author”

Place a subscription form on each landing page, especially on the About page.This, dear reader, is one of the most visited pages on the site, as people like to know who runs a blog or site.

16. Give incentive to subscribe

Remember, we previously recommended you create a separate page to capture subscribers. Its advantage is that it can be promoted on its own. Tweet, repost on Facebook or another social network of your choice.

17. Encourage people to share your content.

It’s obviously not enough to publish content and then hope that people will find it.They need to share themselves and ask others to share. Add an incentive to the repost after each blog entry. Ask people to repost in social networks and make it so easy. Do not complicate the choice.

18. Ask people to invite friends.

You can ask people to invite their friends to add to the list and then reward them for it. If you sell physical products, you can give them free samples or discount them for their recommendations. You can make such appeals on social networks.

19. Do search engine optimization.

I do not say that you need to cram your text with keywords so that it cannot be read. I just suggest to be attentive and take them into account. Use keywords for your metadata and image information. Make it easy for people to find you using Google or Yandex so that they too can subscribe.

20. Share your content on social networks.

Make a promotion calendar in social networks. Schedule updates in advance.Usually I recommend mastering one or two social networks before moving on to others. For some, this is Vkontakte and Facebook, for visual brands this is possible Instagram, and for more serious ones, maybe Twitter and LinkedIn.

Do not be afraid to repeat your posts . Not all your subscribers will see or repost them at the same time.

21. Make your new posts tempting.

When you post updates on social networks, make them as interesting as possible and give people a reason to follow your news. For example, on Facebook, use colorful eye-catching images. On Twitter, add smart snippets to your tweets to make you think.

22. Tweet popular accounts

Do not forget to tweet on popular accounts, using the tag @ mention when appropriate, but do not overdo it.

For example, you wrote a post using a celebrity quote. In this case, it’s normal to tweet them, just as with writing a review of their book or one of their posts. No need to tweet them at random.

23. Leave comments on popular blogs

This is an effective strategy for Internet marketing newbies who do not have their own audience. Start posting meaningful and well thought out comments on blog posts.

No need to aim only at the most famous blogs. Make contacts with prospective (aspiring stars) bloggers and their colleagues. You will be able to see the traffic from your comments, but, more importantly, you will build relationships that lead to better opportunities for creating a list of email addresses.

24. Build relationships with other bloggers

Connect with other bloggers in social networks by commenting on their blogs, personal Email addresses, forums and groups, as well as offline events and conferences. Good relationships are needed to increase subscribers.

25. Participate in groups on Facebook

Spend some time on Facebook groups where your ideal customers communicate.But one should not strive so unrestrainedly towards self-advancement. Be useful, help people, put links only to those of your posts that can really help someone.

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Do this consistently, and people will notice you, and as a result you will get a lot of followers and subscribers.

26. Create your group on Facebook

Think you are a good leader? If this is the case, then creating a group on Facebook can be a good way to create your own tribe, as well as a list of Email addresses.

The vast majority of Facebook groups are running out of steam, as only a strong leader can create and maintain a group, set rules to prevent spam, and encourage participants to engage. If you are willing to devote some of your time to managing the group, it’s worth a try.

27. Promote blog posts on Facebook

Share your posts on your Facebook page.

28. Run Facebook Ads  

Use Facebook ads to quickly build your list of subscribers. First of all, you can promote your posts, since advertising is relatively inexpensive and will give more coverage to your followers. Also invest in Facebook ads to promote your subscription form.

29. Hold contests on Facebook

Hold contests and give gifts on Facebook from yourself or in partnership with someone.

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30. Conduct tests  

Create a kind of test for your subscribers and ask them to repost. Promote challenges in social networks and groups.

list_building_2

31. Hold webinars

Webinars are great for increasing the number of subscribers. But you need to have the knowledge and skills to do it right.

Create a webinar on topics that your audience has suggested. Prepare a super presentation and practice well to get started. Promote the webinar on social networks and / or through advertising on Facebook and Vkontakte. Give maximum useful content on your webinar, because this way you turn on word of mouth, which will lead even more subscribers.

32. Apply guest posting

The posts of invited experts are a fantastic way to build a list of subscribers. But its main value is to attract hot leads. People subscribe because they learned a part of the content created by you, and they are much more interested in your brand than those who follow you on social networks or who are advertised on Facebook for you.

33. Participate in podcasts.

Do not wait for people to contact you. Search for podcasters and show up on podcasts and radio.

34. Organize a joint webinar

Invite partners to conduct a joint webinar and tell about it in the mailing lists of each other’s subscribers.

35. Use Google hangouts

Make improvised google hangouts. Connect with your audience and new people.

36. Give an interview

Give an interview via google hangouts or email.

37. Interview people

Do interviews with others. It can be colleagues and promising bloggers, and not necessarily the industry leaders. Interview them using google hangouts, skype or via email.

38. Make good contacts at events and conferences.

Attend offline events. You must meet new people to form relationships and attract new subscribers.

39. Organize a workshop

Conducting local workshops or training sessions can be a great way to attract new subscribers.

40. Make a media kit for local media.  

Do not forget about the traditional possibilities of media and PR to build a list. Make a media kit and place on your website. Take photos of professional quality and provide links to references to themselves in the media, their interviews and their achievements that deserve attention.